If you work in the nonprofit sector, you’ll probably agree that nonprofit email engagement rates aren’t as high as you’d want. This is especially true for contribution solicitation emails.

Unlike other companies that provide goods and services in return for money, nonprofit organizations have nothing to offer in exchange for contributions.

As a result, acquiring the funds required to continue functioning and execute your objective might seem to be a difficult undertaking. So, how can you make things better?

It’s all in the question.

When soliciting contributions, the phrase is critical for three reasons

The contribution message is an essential component of every fundraising effort. Craft it correctly, and you’ll have enough backing to carry out your good cause—and more.

So, why is phrasing important when drafting a contribution request email?

Giving is a highly emotional act

Giving is an emotional act, which is why language in contribution request emails are so important. When seeking contributions by email, you must construct your message such that it gets the proper emotional reaction from your target audience. This emotional part of giving is what makes storytelling so effective.

Donors demand certainty

Another reason your phrasing is important? Donors want to fully comprehend your idea before they part with their money.

Using vague or misleading terms can simply put readers off, resulting in you not receiving the badly needed money.

However, by utilizing simple language, your funders will rapidly comprehend your message and rally to your cause.

Participation is essential

Using the appropriate phrases in your email keeps your readers interested. On the other side, utilizing dull language in your email will lower engagement and participation rates.

How can you boost participation? Personalization, segmentation, and automation are all critical stages to improving your email stats.

This entails delivering real messages to your contributors and categorizing them based on characteristics such as gift quantity and age. Once you’ve determined the right message, you can utilize automation to send out campaigns automatically.

Choose your words carefully

Word choice is an important factor in increasing interest and contributions. Remember that raising money is never about persuading your readers that your cause is worthy of their support.

It’s all about communicating in a real manner that inspires people to act.

When it comes to seeking contributions, the manner in which you ask is more crucial than the amount requested. Poorly worded emails may reduce response rates, yet employing the proper wording can result in a successful fundraising effort.

Make your request as specific as possible

One thing you can’t avoid is asking for assistance. While it is never an easy task, it must be completed correctly. Make sure your readers understand precisely what you want from them. Not only that, but inform them of what they must accomplish.

You should structure your request to be as plain as possible, and provide an easy-to-understand CTA button to drive them to the next step.

Conclusion

When soliciting contributions, the phrasing is critical because:

• Giving is a highly emotional act.
• A simple request encourages greater contributions.
• The correct phrases encourage involvement and engagement.

Using the following techniques and methods will help you enhance the performance of your email marketing campaigns and increase donor involvement.