Optimizing your email subject line is a critical step in increasing the effectiveness of your marketing campaign. After all, if your topic fits in with the rest of your readers’ inbox, they’ll likely ignore your letter.
So, how can you craft subject lines that pique the recipient’s interest? Here are six pointers to get you started.
1. Make your email subject lines unique
Personalizing your subject lines is a sure approach to boost the efficacy of your focused email marketing.
Simply include your subscriber’s name in the subject line may boost your email open rate by 26%. This is because include a name in the subject line gives recipients the impression that your email was written just for them.
Not only that, but email customization strategies are excellent for custom customizing your email campaigns to the individual’s wants and expectations, making your material stand out from the crowd.
2. Write email subject lines that are tailored to certain audiences
Creating segmented lists may help you distribute information to the individuals who value it the most. List segmentation enables you to divide your followers into different demographics, allowing you to tailor your tone and content to each category. This contains demographics such as age and location, purchasing preferences, and more.
For example, you might send one email to a part of individuals who are interested in a certain sort of goods you offer (such as shoes), while another group receives an email about your new apparel items.
3. Get to the point quickly
A typical desktop client displays around 65 characters in a subject line, but mobile phones display as little as 25-30 characters. As a result, it’s critical to get your idea over to the reader immediately away.
We propose that you use as little as five or six words to communicate your point. This will offer you a subject line that is suited for both desktop and mobile users, which is significant since mobile devices are used to open more emails than desktop computers.
4. Include your key words at the beginning of the topic
The subject line of your email is the reader’s initial impression of it. And if you fail to attract their attention, it may be your final impression as well. Avoid this by strategically placing the most significant words at the beginning of the phrase, where you know they will be seen.
Consider the following scenarios:
- All winter clothes are marked down by 50%
- 50% markdown on all winter clothes
In the first case, we don’t find out about the half-priced clothing until the very end of a 43-character subject line. The second topic, on the other hand, gives us the most crucial information right away. As a consequence, the second example captures the reader’s attention better.
5. Get rid of the empty words
Starting your subject line with filler words and phrases like “hey there,” “hi,” and “glad to meet you” adds needless clutter to your message and distracts from your intended objective. And, in the age of mobile browsing, the last thing you want to do is waste prime subject line real estate on meaningless words.
However, one phrase that has meaning is “thank you.” Simple expressions of gratitude show your readers that you recognize and appreciate their support, which is great for strengthening your relationship with them.
6. Conduct A/B tests
There will be instances when you follow every subject line guideline in the email marketer’s playbook and your topics still fall flat. Fortunately, A/B testing may help you lessen the odds of writing a dull and uninteresting subject line.
Marketing systems like as Campaign Monitor make it simple to evaluate open rates for various headlines. All you have to do is create a collection of subject lines that differ in length, tone, and power word use.
A/B testing include the following:
- Testing emails with and without the reader’s name in the title
- Testing short versus long subject lines
- Testing generic subject lines versus subjects written with specific segments in mind
When you’re through, you’ll be able to look at the results of your A/B testing and see which subject lines received the most opens. This not only assists you in selecting the greatest topic for your next email, but it also provides you with a better insight of what subject line types perform best with your readers.
Remember that your subject line is nearly as critical as the substance of your email. With this guide’s assistance, you’ll be more likely to write attention-grabbing emails that speak directly to the reader rather than your mailing list.