Best Practice - Mailsnap

The Life-Changing Magic of Tidying Up: E-Marketing Edition

09 December 2021Best Practice

In a world of TV trends and Netflix binges, many people prioritize cleaning up. While most of us regard the Marie Kondo craze as a good, self-loving approach to cleaning our material life, there is absolutely something to be said about using the Kondo method to clean up our email ...

5 Great Email Subject Line Examples

07 December 2021Best Practice

One fundamental rule is to always include a preheader. Otherwise, email client autoformatting might result in a variety of wasteful content occupying this area. This includes having a repeating subject line, the ability to unsubscribe, and the ability to see the email online.Add a human touch: Always aim to customize ...

3 Countdown Timer Best Practices

03 December 2021Best Practice

The allocation of marketing funds is critical regardless of the size of the firm. This is particularly true for small firms with limited resources and specific requirements.Every cent spent on marketing must be justified, and small firms, in particular, must guarantee that they are reaping many advantages at the same ...

3 Email Preheader Best Practices for 2021

01 December 2021Best Practice

One of the fundamental guidelines is to ensure that a preheader is included in every single instance. In the event that you do not change this setting, the autoformatting feature of your email client may fill this field with a variety of sorts of text that are not productive. This ...

Only 46.5% of Senders Use Double Opt-In – Do you?

29 November 2021Best Practice

Litmus conducted a global survey asking marketers whether they preferred single or double opt-ins, and the results were virtually equally split: 53.5% chose single opt-in, while 46.5% favoured double opt-in.This got us thinking: Why is the distinction between single and confirmed so polarizing?First, some context on single opt-in and verified ...

7 Incredible Welcome Email Examples (and Why They Work)

23 November 2021Best Practice

Greeting emails are a simple, straightforward, and effective method to provide a warm, personal welcome to each new member to your email list. Here are some fantastic welcome email samples to get you started.There are no second chances to create a good first impression.In this piece, we'll discuss why welcome ...

6 Insanely Effective Tactics to Engage Email Subscribers (#5 Is a Must-Do)

22 November 2021Best Practice

The phrase "email blasts" was formerly used to describe sending a bulk email to every subscriber on your list. It's basically gone today, thanks to a higher desire for targeted messaging that engages subscribers.However, providing individualized messages to each subscriber may seem difficult. What is the best way to get ...

3 Ways to Dramatically Improve Your Email Results

19 November 2021Best Practice

Email is quite important (when done right)Email marketing has been around for a long time, yet it continues to be quite successful. According to our 2018 Industry Report, 59% of marketers believe email provides more ROI than any other digital medium.But here's the kicker: despite having such enormous potential, many ...

Is There Really a “Best Time” to Send an Email Campaign?

18 November 2021Best Practice

According to recent study provided by Emailvision, campaign send time isn't as significant as many of us believe. In their own words:"While email open and click activity vary by 10% throughout the day, this does not imply that campaign success will be sensitive to the precise time of send."According to ...

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