The phrase “email blasts” was formerly used to describe sending a bulk email to every subscriber on your list. It’s basically gone today, thanks to a higher desire for targeted messaging that engages subscribers.
However, providing individualized messages to each subscriber may seem difficult. What is the best way to get the correct message to the right person at the right time?
These data are eye-opening in terms of the importance of customer involvement and conquering this obstacle.
In this piece, we’ll discuss six highly powerful strategies for engaging your email subscribers that you can start utilizing right now.
Make dynamic and engaging content
Content that tells a narrative and inspires its viewers adds a special dimension to their online experience. Furthermore, while developing email campaigns, it is critical to incorporate relevant information that corresponds to your brand’s message as well as the interests of your subscribers.
One of the best ways to do this is to create an email newsletter that is packed with value-added material like as news, customer success stories, suggestions, and more. According to Forbes, millennials are no longer drawn in just by advertisements; they demand more from businesses and online content.
Connecting with your readers on a personal level with intriguing material might motivate them to become consumers and investigate your items.
OkCupid’s post, A Dictionary for the Modern Dater, is an example of intriguing material. OkCupid attracted clients by assisting them in navigating the many dating phrases used today in the complicated realm of online dating. For a brand, this vocabulary is both amusing and little risqué—it does not explicitly promote OkCupid or seem as an advertisement. Instead, it strives to connect with its audience.
Use compelling subject lines
Every day, inboxes are inundated with personal, professional, and commercial emails. We normally make these selections when sifting through our inboxes, picking which emails to read and which to pass over or delete depending on the subject lines we notice at first sight.
Subject lines that appeal to your readers and lead to better engagement rates are critical. Subject lines that are strong are succinct, detailed, and enticing. You may experiment with various styles such as instructional, personal, witty, how-to, and so on.
Create professional email designs
If an email is difficult to read, chances are the reader will abandon it. Customer engagement requires a clear, concise, and creative email design, and utilizing eye-catching and relevant photos with short blocks of content will inspire them to read the full email.
Customize your emails
When we polled marketers, we discovered that boosting email personalisation was the number one aim for 38% of them, as well as the number one issue for 36%. Email personalisation is made simpler and more efficient by marketing automation, segmented lists, and third-party integrations.
Your viewers are looking for material that is relevant to them and their interests. Including their name in the subject line is a good place to start, but there are more methods to interact in a more personal manner. They want to believe you comprehend who they are.
Email list segmentation
Emails with tailored subject lines improve email revenue by 760%. By segmenting your target lists, you can tailor emails and interact with your consumers more effectively. Personalizing emails based on targeted lists can boost your email engagement rates since information that is important to one consumer may not be relevant to another.
Capturing data about your consumers through a registration form is one of the finest methods to successfully segment your lists. Subscribers may provide you with information such as their geographic location, gender, marital status, career, age, and hobbies. Lists may also be segmented depending on their buyer’s journey or most recent email action. For example, you may send a welcome email to every new client and VIP email content to devoted customers.
Create different email campaigns that are most appropriate to each list and their interests after building segmented lists.
Customer engagement is critical for customer acquisition and retention, but it may be difficult if you don’t completely grasp who your customers are, what they care about the most, or how you can interact with them at scale.
Once you begin using these strategies, keep in mind that your customer journeys and client profiles may vary over time. Your content and email interaction methods will need to change in tandem with their changing requirements and interests.
If re-engagement is the aim, even as things change, continue with a tried-and-true strategy: dynamic content.