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4 Ways to Automate Student Outreach with Email

State funding for higher education is $9 billion lower than it was before the 2008 recession. Translation: resources are limited. Finding ways to automate tasks is essential in order to maximize productivity while still giving educators and administrators the time to focus on what's most important: the student experience. One way to get ...

7 Tips to Instantly Improve your Email Newsletter

You invest time into building your email newsletter week after week. You send it out on time, every time, with content that’s pretty interesting. So why aren’t you seeing the results you want?Many companies tend to think about email marketing as a “just send it and it will work” type of ...

5 Email Marketing Acronyms you Need to Know

Email marketing is more critical than ever, since more than 77% of us indicate we’d rather get marketing messages by email.  The next closest runner up—direct mail—was preferred by only 9 percent of those surveyed.That’s why as a digital marketer, you need to know the ABCs of email marketing to stay ahead ...

How to Build a “Strategy-First” Email Marketing Program

You recall dial-up internet and waiting for "You've received mail"At first, email was a novelty, so you read every message. Time passed, and we incorporated it into our routines.Reading emails varies from a dull hobby to an annoyance. But this isn't inevitable.Strategy neededAs more individuals sent emails, they all assumed ...

5 Email Acquisition Best Practices for Email Marketing

Content that is relevant and beneficial to your target audience might be an excellent method to get them to join your mailing list.Make a lead magnet.You may give free a white paper, ebook, checklist, or cheat sheet in return for a prospective customer's email address, which is known as a ...

5 Best Practices for Using Video in your Email Marketing

Video destroyed radio, and now it's taking over digital marketing.Over 1.9 billion videos will flood Internet channels by 2021, according to Cisco's Visual Networking Index.Video creates engagement and authenticity, which improves trust and sales.This channel's potency makes it a no-brainer for email marketing. It's easy to apply using our advice.Let's ...

What is a Good Click-to-Open Rate?

One email marketing measure is underused. Open and click-through rates are extensively utilized.Do you consider CTOR when evaluating an email campaign's success?Click-to-open rateYour click-through rate (CTR) compares the number of email recipients who click to the total number of email recipients. How can you measure the success of your email ...

4 Things to Consider Before Creating an SEO Strategy

The year 2022 is ideal for pushing your company to the next level and interacting with your target audience with unique and sophisticated SEO techniques.After all, Google handles 3.5 billion queries each day and is the world's most frequented website. So, how can you use the power of clever search ...