Best Practice - Mailsnap

How to Get New Subscribers for my Newsletter?

02 June 2022Best Practice

This is probably the most fundamental question. From this challenge, many successful businesses started their stories. Every single one of us asked themselves that at least once.Even the biggest brands, the most famous names started from a big fat zero contacts on their list at some point. It always seems ...

How to Connect Better with Customers?

27 May 2022Best Practice

How to stay connected?Talking to your customers is important, and currently, it’s a baseline for any successful business. Without any sort of dialogue in this day and age, your company might get less traffic and recognition that equals less revenue. Excluding communication from your marketing strategy is losing opportunities to ...

5 Email Writing Tactics to Boost CTR and Conversion Rate

24 May 2022Best Practice

An average email user receives about 120 emails every day. That’s 120 different subject lines, email copies, and 120 competitors trying to get their attention.Writing a non-engaging, generic or salesy copy is a sure-fire way to become “just another” unread email that sooner or later goes into the trash folder. ...

Master International Email Etiquette with these 5 Tips

17 May 2022Best Practice

The world as we know it has grown increasingly smaller as we integrate technology into every interaction that we have.Whether it be collaborating with team members, project management, or even how we exercise. The email has been one of the main technologies perpetuating this change. It makes international business and collaboration more convenient ...

7 Tips for a Converting Email Sales Funnel

16 May 2022Best Practice

Any subscribers list starts with that one first email. The main differentiator between big successful lists and lists that do not work is the way that they are created and treated.With 3.9 billion people using emails daily and email being the preferred means of communication for 73% of millennials, email marketing is something you ...

5 Powerful Video Email Marketing Metrics

11 May 2022Best Practice

Whether you’re already implementing videos in your email marketing, or you’re looking to get started, you can’t do so successfully without knowing what to look out for. So, let's get to work! Or in this case, get down to video email metrics, because the time has come to measure the success ...

How to Integrate AI into your Company’s Email Practices

09 May 2022Best Practice

Email might seem like a dinosaur in some ways, but it’s still a powerful marketing tool. Although the way it works may not change, it gives you a direct line to those most interested in what you have to offer. Email marketing can be time-consuming, but artificial intelligence (AI) helps ...

The Art of Selecting Email Send Times

06 May 2022Best Practice

When it comes to email marketing and the question of what day and time are the best for sending out marketing emails to newsletter and other email subscribers, the answer is “it depends.” Some marketers will tell you one specific day and time is better. Others will insist that a ...

What Should your Average Email Open Rate Be?

02 May 2022Best Practice

What's a good open rate?Sigh. While I'd love to be able to throw out a single percentage that rings true across the board – 15%, 25%, etc. – open rates are a bit more complicated than that. In fact, there is an endless number of variables to consider when evaluating whether ...

3 Examples of Email Personalization Gone Wrong

29 April 2022Best Practice

...plus, ways you can avoid experiencing them yourself!If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But ...

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