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Is Email Marketing Hard? 5 Things Digital Marketers Need to Know

29 March 2022Digital Marketing

How do you wake up? After turning off the alarm, many customers check their email.268 billion emails are sent every day. Your subscribers' inboxes are likely filled like yours.This may overwhelm marketers. How can you get through people's loud inboxes and get action? How to start?Email marketing isn't terrifying.Segmentation, personalisation, ...

Everything you Ever Wanted to Know about Spam Filters

22 March 2022Email Tools

"Spam check."In email marketing, the spam folder is like the black hole of the email world.24% of business emails were spam in 2015, according to study. 1 in 4 emails you send to users might end up in spam.How can you avoid getting tagged as spammy?We'll cover email spam filters ...

Own a Franchise? 4 Tips to Create your Next Email Campaign

17 March 2022Campaigns

When it comes to email marketing for a franchise, you can face some unique challenges that other businesses don’t have, such as brand consistency and maintaining control of communications throughout multiple locations. But these challenges don’t disqualify you from the same email marketing success, either—as long as you know how ...

Streamline your Article Writing with these Content Strategies

09 March 2022Copywriting

Blogging and article writing are important components of content marketing for both B2B and B2C organizations. And it's all due to the fact that this free, educational, and entertaining information produces genuine results. To give you an indication of the effects, marketers that emphasize blogging are 13 times more likely ...

3 Thank You Emails that Land Every Time

08 March 2022Templates

It's no secret that donations are the lifeblood of any nonprofit organization. While raising funds is important, so is thanking those who contribute to your cause. This motivates both new and returning supporters to donate again, while also spreading the word about your cause.This may seem to be a lot ...

Top 3 Advantages of Email Newsletters

07 March 2022Email marketing

The use of natural language is a critical skill to learn if you want to see excellent interaction.People want to be informed about their favorite companies. And the greatest method to do it is through your email newsletter. However, no matter how much your clients like your brand, if they ...

Why you Should Care about Building an Engaged Email List

01 March 2022Lists

Everyone in digital marketing wants fast results. Collecting as many emails as possible isn't enough.Email marketers must concentrate on list strategy, subscriber quality, and list cleanliness.These are characteristics of an ineffective email list.Before we discuss what marketers should do with their email lists, let's define a powerful list.Stable or rising ...

4 Reasons Why A/B Testing can Help Increase your ROI

28 February 2022Deliverablity

So, now that we know what to test and what metrics to track during A/B testing, how can these tests help us increase our total ROI?1. Increase overall conversion rate without paying more moneyWe've said it before, and we'll say it again. It is more expensive to entirely develop an ...

5 Re-engagement Subject Lines to Rekindle Inactive Subscribers

23 February 2022Campaigns

Breaking up is difficult, but losing what you've worked hard to achieve is much more difficult.You want your subscribers to open and interact with your emails, but you don't want to seem frantic or demanding. You may need a re-engagement subject line to assist you hang on to (and grow ...

5 Keys to Ensure your Emails are Responsive

22 February 2022Deliverablity

When you're putting together an email, what are the most important considerations for you?You might give some thought to ensuring that the content is accurate, making certain that you have the highest quality images possible, and determining the ideal day and time to send your emails to the people on ...

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