Blogging and article writing are important components of content marketing for both B2B and B2C organizations. And it’s all due to the fact that this free, educational, and entertaining information produces genuine results. To give you an indication of the effects, marketers that emphasize blogging are 13 times more likely to get a positive ROI.
Blogs are an excellent method for companies to deliver relevant information to their target audience while also establishing themselves as thought leaders in their industry. These pieces of content provide them a personable but professional air that customers and other companies appreciate.
Writing articles, on the other hand, isn’t always easy, particularly if you don’t have a lot of writing expertise. After all, there’s a reason a college degree is devoted to writing.
Even if your marketing copywriting talents aren’t the finest they could be, your efforts aren’t in vain. You may quickly improve your article writing abilities and begin producing significant amounts of good material.
Professionals spend little more than three hours on average writing a blog article. However, if you follow these guidelines, you may significantly reduce that time while still producing professional, well-researched, and thought-provoking material that will compel your readers to act.
1. Sign up for Google alerts
Sign up for Google alerts to help you with your article writing. If you’re seeking for fresh things to write about, using Google News and Google Trends might help you stay up to date without taking up too much time searching. There will be no more swiping through your Twitter feed or browsing through your favorite news sites.
Google makes it simple to locate things to write about, whether you want to write about breaking news, express your opinion on a hot-button issue, or remain up to date on pertinent industry news.
One of the most difficult aspects of the writing process is coming up with compelling article topics. But that is the first step, and you must complete it before you can go on to the next.
The Google alert interface, as shown above, is clear and easy to comprehend. It makes it simple to remain on top of relevant postings, and it’s simple to see what sorts of material your competitors are creating, letting you know if you need to improve your own game.
Using these platforms may rev up your article writing, causing you to produce material in no time.
2. Make a rolling list of possible article subjects
Whether you’re utilizing Google or doing your own research, the first step is clearly deciding what you want to write about. That being said, you may make the process even easier by keeping a rolling list of themes that are suitable for publishing at any moment.
These evergreen themes are constantly interesting and relevant. And if you maintain a list accessible, you can be certain that the next time you sit down to write, you will save significant time that you would have spent trawling through news sources to produce ideas.
The simplest method to achieve this is to write down all of your thoughts in an orderly manner. Whenever you get an idea, write it down.
Similarly, you may set aside time each day or week to brainstorm subjects. This may be done in your spare time or as a mental break from other digital marketing and email campaign activities.
3. Create a fundamental article formula
A solid plan, as every seasoned content marketer and writer knows, is a lifesaver. The majority of authors begin with an outline. If your article writing staff isn’t currently using this method, it’s time to start.
It is critical to begin with a very basic, consistent outline. This not only guarantees that all pieces have the same appearance and feel, but it also completely simplifies the content marketing authoring process.
You’ll be able to bypass the whole preparatory stage of developing the outline if you can put in a few items, delete a few points, and then adjust the standard structure to each and every subject.
It’s critical to have an outline in place, whether you have a standard structure for all articles or you’ve customized one for this unique piece of content. This makes it easy to communicate all of your thoughts. It also helps you recall critical things that you would have forgotten if you had simply started writing without any planning.
Don’t allow brain gaps and a forgetful memory prevent you from writing an excellent post. Starting with an outline is the most efficient approach to get all of your knowledge down on paper in the shortest amount of time.
4. Continue your research
43% of blog users confess to just skimming articles. Most readers only browse beyond the first page, and 66% of their attention is spent below the fold. They just do not have the time or energy to plunge headfirst into this information.
But what is the greatest approach to stimulate participation and readership? Through well-researched material chock-full of useful information and insights.
It is critical that your blogs be both informational and interesting. However, if you don’t approach this stage correctly, it might slow you down. Take your generated plan and fill it with effective research to expedite the whole article writing process. Collect all pertinent information, look for examples, and record statistics.
When you combine this stage with an outline, you obtain a greater understanding of the issue you’re writing about. And the more knowledgeable you are, the faster and simpler it will be to sit down and write everything down.
Get your blogs written – and done quickly. If you start with high-quality material, the piece will virtually write itself.
5. Write first, then edit
When it comes to creating articles, it is critical to write first and then edit.
It’s quite simple to become lost in the editing process, and if you edit while writing, you’ll just take longer to complete your essay. And you’ll still have to go through the editing process! This just wastes time that might be spent on more important activities.
By deferring editing until the conclusion of the process, you guarantee that your mind remains clear and concentrated throughout both endeavors.
When writing, you must pay attention to the facts and statistics. You must tell a tale. To create an impact, you must utilize your words. You’ll lose track of your ideas if you attempt to stop and modify. That implies it will take you much longer to recall them.
Similarly, if you edit while writing, you might easily overlook a mistake. If you’re going to edit your writing, you need to take a vacation from it. Because content needs fresh eyes, editing while writing will just result in additional mistakes that you or others will have to correct later.
Don’t waste your time; edit afterwards.
Article writing may be a time-consuming and exhausting job. It requires time, effort, and resources that your marketing team may not have. So it’s critical that you simplify this blog writing process as much as possible, not just to boost efficiency, but also to maintain high traffic.
Set up notifications and maintain a rolling list of subjects as well. From here, make sure you have a well-researched outline to work from. First, write, then edit. If everything else fails, you should first take a look at your previous material and update it.