Breaking up is difficult, but losing what you’ve worked hard to achieve is much more difficult.

You want your subscribers to open and interact with your emails, but you don’t want to seem frantic or demanding. You may need a re-engagement subject line to assist you hang on to (and grow on) the hard work you’ve put in so far.

You’ve definitely heard that keeping current customers is less expensive than finding new leads, but how does that apply to email marketing?

According to Bain & Firm’s Frederick Reichheld, a 5% improvement in customer retention may result in a 25% increase in profit since repeat customers prefer to purchase more from a company over time.

Even better, marketers regard email to be the second-best channel for re-engaging consumers (right after website pages). These subject lines are the ideal way to get your emails opened.

1. “You have been chosen to get $50 in free XLM.”

Blockchain Blockchain is capable of sending a re-engagement campaign. Instead of pleading with subscribers for forgiveness, this subject line makes them feel as though they have gotten something special.

To encourage subscribers, it’s usually a good idea to incorporate a great coupon or discount in your campaigns. And Blockchain was on to something when they included an emoji in the subject line. Emojis in topic lines increase open rates by 56%.

Make your subscribers feel empowered and respected rather than guilty and coerced.

2. “Your free HubSpot account will be deleted after 30 days,” according to HubSpot

Every day, the typical office worker gets 126 emails—yikes. That results in a very packed inbox. HubSpot recognizes the importance of getting to to the point when re-engaging professional subscribers.

This email subject line informs the subscriber that HubSpot hasn’t heard from them in a long time and that if they don’t log in, HubSpot will cancel their account. In this scenario, “deactivation” works as a commanding phrase to compel action.

This email subject line informs the subscriber that HubSpot hasn’t heard from them in a long time and that if they don’t log in, HubSpot will cancel their account. In this scenario, “deactivation” works as a commanding phrase to compel action.

Takeaway: Use strong phrases to capture attention and write short text to break through the cacophony of inboxes.

3. “[Game] Can you locate the restroom?” United Nations Children’s Fund

What can I find? UNICEF has lately improved their email game, and this subject line screams to be clicked. UNICEF recognizes that this title may frighten people away, so they put the [Game] disclaimer to let subscribers know that something entertaining (and not disturbing) is within.

It’s worth noting that this subject line is brief and sweet. Subject lines in mobile email clients typically have roughly 40 characters; this one has 34, so it fits wonderfully on small displays.

4. “(Name), here’s what you didn’t see in Google Photos” – Google Photos

Fear of missing out (FOMO) is a very genuine feeling. You don’t have to abuse or threaten subscribers to get their attention, but you may utilize FOMO to get their attention. Google Photos does this with this intriguing topic line.

The body of the email is straightforward, with lots of white space. They also knew which photographs to include: who can resist adorable kitten animations?

Takeaway: Use FOMO to attract readers’ attention and urge them to open your emails.

5. “Have you seen this strange picture?” | The Fix Chiropractic

How can you not open this email? Because they pique your interest, questions are an excellent way to engage subscribers.

Remember that your body copy must live up to the hype. If not, your email will quickly devolve into clickbait. Fortunately, The Fix Chiropractic includes an intriguing image as well as an educated explanation to keep readers interested.

Takeaway: Begin with an intriguing query and end with an equally intriguing response.

Wrap up

Sending a re-engagement campaign is difficult for marketers of all industries. You want to increase subscriber engagement but don’t want to seem desperate. The ideal technique is to discover a method to bring value to the lives of your subscribers. When creating subject lines, keep the following suggestions in mind.

• Spark interest
• Let’s get to the point
• Make an irresistible offer
• Show them you care

If they still do not open your engagement messages, it may be time to decide whether or not to call it quits. Don’t be too hard on yourself; people change email addresses and delete accounts all the time. Perhaps it’s not you, but them.