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8 Newsletter Subject Lines that aren’t just “Plain Newsletter”

E-newsletters are popular.The Neilson Norman Group found that individuals prefer company-related emails over Facebook posts. Facebook, sorry.Research reveals 83% of B2B marketers utilize email newsletters.How can you differentiate your newsletter from other marketing emails to enhance its open rate?Subject lines.Subject lines for newslettersEmail newsletters may offer a product or service, ...

5 Things to Copy from these Award-Winning Emails

2017 saw 269 billion daily emails.Since 26% of individuals unsubscribe because they get too many emails, it's crucial to make sure your next email campaign is outstanding.Email marketing outperforms Twitter and Facebook in key metrics. Whether you're new to email marketing or a veteran, designing a successful campaign may be ...

Send Cadence: The Latest Data on How often to Send Emails

This year, more than 281,100,000,000,000,000 emails were sent every day. Most business people get more than 122 emails a day, and that number is expected to go up in the next five years.Marketing Sherpa's new data shows that "getting too many emails" is the number one reason people stop getting ...

8 Ways to Write Better B2B Email Marketing Copy

Let us let you in on a little secret: one of the best places to be in marketing is business-to-business.We don't mean to offend our business-to-consumer friends, but it's easier to do some things when you know what the real business needs of the people you're marketing to are. At ...

How to Track the Success of your Email Marketing

You've researched best practices, crafted a killer email campaign, and sent it out. Nice!What's next?You might plan your next campaign, but if you do the same things, you'll get the same results. Instead, monitor the performance of your email marketing strategy to understand how to improve.To evaluate how effectively your ...

Is Email Marketing Hard? 5 Things Digital Marketers Need to Know

How do you wake up? After turning off the alarm, many customers check their email.268 billion emails are sent every day. Your subscribers' inboxes are likely filled like yours.This may overwhelm marketers. How can you get through people's loud inboxes and get action? How to start?Email marketing isn't terrifying.Segmentation, personalisation, ...

5 Elements of the Perfect Welcome Email

A welcome email is your business's finest chance to create a strong first impression.After a subscriber joins up for your emails, send them a message introducing yourself and the value you'll bring. You're also delighted they signed up for your company's updates.It's a huge thing when someone joins your email ...

The Pros and Cons of Batched Versus Triggered Emails

Email marketing has the best ROI and should be used by every firm.To get such results, you must carefully consider the emails you send. Example: batch vs. triggered emails.Triggered emails are sent after a specified event or conduct. Batched emails are email campaigns delivered to selected recipients at once.Your organization ...