campaigns - Mailsnap

6 Brands that Mastered the Welcome Email

25 April 2022Campaigns

If you've been doing this whole marketing thing for a while, you know that welcome emails are important. Your subscribers expect to receive one, it's one of the most-opened emails you'll ever send, it helps boost long-term brand loyalty... the list goes on. But one thing that continually surprises me is ...

6 Ideas to Get a Subscriber’s Attention in 8 Seconds or Less

22 April 2022Templates

You've probably heard the now debunked statistic that human beings only have an eight-second attention span. While we are still able to keep our focus longer than a goldfish, it's true that our ability—and desire—to pay attention has evolved.As you might imagine, our devices are largely to blame. As screens spread our attention thin, email ...

3 Ideas for A/B Testing your Next Email Campaign

21 April 2022Campaigns

A strategic email marketing campaign is a sure-fire way to improve your open, click-through, and conversion rates. We know that email marketing can yield powerful results—email marketing is consistently cited as the best digital marketing strategy in terms of ROI. But it’s every marketer's goal to make email marketing decisions that will ...

5 Fresh Content Ideas for your Next Send

20 April 2022Campaigns

You're constantly looking for new methods to enhance engagement and conversions as an email marketer. You presumably send the same newsletters and advertisements. We bet they use the same templates to make comparable graphics.Your subscribers get plenty of emails daily and expect relevant, fresh messages. Even if your emails are ...

5 Email Marketing Acronyms you Need to Know

19 April 2022Best Practice

Email marketing is more critical than ever, since more than 77% of us indicate we’d rather get marketing messages by email. The next closest runner up—direct mail—was preferred by only 9 percent of those surveyed.That’s why as a digital marketer, you need to know the ABCs of email marketing to stay ahead ...

6 Steps to Creating the Best Email Ever

14 April 2022Campaigns

Have you ever been stressed about writing an email? We all have. Virtually anyone with experience in email marketing has tried to write the best email ever.Unfortunately, knowing how to do email marketing doesn’t necessarily imply expertise in content creation. And creating the perfect email? It's a daunting task.Maybe you can spot ...

5 Steps to Revamping your Email Marketing Strategy

13 April 2022Email marketing

Cold calls and mailings were formerly the preferred marketing methods for engaging with prospects and clients. Then, approximately a decade ago, email became the marketing tool of choice for everyone.However, since information is being disseminated in more locations than ever before, some businesses are changing their focus to other channels, ...

How to Create an Email Newsletter that Builds Brand Loyalty

11 April 2022Campaigns

Email newsletters are an effective way to communicate with and sell to your target audience. An email newsletter, like any strong device, may serve several purposes.Newsletters, for example, not only tell subscribers on what's new with your firm, but they also inform them about your goods and services, putting your ...

6 Email Marketing Campaigns with Killer Gifs + Tips

08 April 2022Templates

Do you want to jazz up your email? A GIF could do the job. GIFs are not only visually appealing, but they are also effective. According to research, emails with a GIF within have a 26% greater clickthrough rate than non-GIF counterparts.Email-based marketing have also greatly increased income. According to ...

Is Email Marketing Inbound or Outbound?

07 April 2022Digital Marketing

Many people don't know if email is an inbound or outbound marketing method. In reality, it can be either or both. Before we talk about why, let's start by defining some terms.Outbound marketing includes things like cold calling and buying media. These are ways to flood the market with your ...

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