E-newsletters are popular.

The Neilson Norman Group found that individuals prefer company-related emails over Facebook posts. Facebook, sorry.

Research reveals 83% of B2B marketers utilize email newsletters.

How can you differentiate your newsletter from other marketing emails to enhance its open rate?

Subject lines.

Subject lines for newsletters
Email newsletters may offer a product or service, but they concentrate on:

Industry or company news Reinforcing your organization’s reputation
Audience engagement
Promoting goods’ usefulness
You should never use the term “newsletter” in the subject line of these emails.

Your viewers should know useful information is simply a click away. They shouldn’t think, “Another newsletter.”

Let’s discuss great topic lines.

Great topic lines
Great subject lines excite a recipient’s curiosity enough to get them to open the email.

Let’s examine great topic lines.

Personal
Personalize emails. Personalization boosts conversions by 10% and CTRs by 14%.

Personalizing the subject line is an easy approach to catch your recipient’s attention.

Jersey Subway: Lisa, double points today.
Bob, sample Pizza Hut’s latest dessert.
Check out these styles, Lindsey.
Write an excellent subject line and include the recipient’s name.

2. Urgent
   Urgency is great, but use discipline so your subject lines don’t seem like a ShamWOW commercial.

If you tone down your wording and frame things imaginatively, urgency might promote opening clicks.

Jaybird: last Christmas sale.
Tonight only! Save $5.
Sephora: Pick 5 favorites today.
Ending soon: 25% off sitewide.
Time’s up, HP…
$300 off.
Rapha: Your coupon ends today.
All of these subject lines communicate an appealing “Act now!” message. Overusing them will dull the thrill.

3. Mysterious
   Mysterious subject lines may generate intrigue, which is ideal if your brand is consistent.

Digital Marketer:

“Good news for bad-news lovers…”

Who could resist? Don’t overdo it. Using these email subject lines will annoy subscribers.

Use strange subjects that don’t fit your business or image to avoid being considered as spam.

20% Off MCT Oils Today

4. Relevant
   If you subscribe to a list, you want timely, relevant corporate or industry news. Some narrow topic lines:

Tips for hiking Pike’s Peak

How Slack gets 100,000,000 monthly visitors

Using hot subjects or specialty sector headlines in your subject lines can not only promote clicks, but also identify you or your company as a content expert.

Thank you!

5. Offer
   Nobody dislikes a deal. You may use this in email subject lines, but be sure to deliver.

Also, avoid using the terms “free” or “wealthy” in your subject lines.

These?

You’re invited: Insiders get 10% discount.
IKEA: Weekly flyer savings.
Shop TopShop. Cut costs.
Rapha: Free gift wrapping.
Rapha’s gift wrap is free without the “F” word. This shows you can communicate without marketing-speak.

Modern, Iconic Dior 6. Short
Return Path analyzed 2 million emails to determine the ideal subject line length. Outcomes? Subject lines of 61 to 70 characters got the highest read rates.

Over 100 characters, the pace reduced drastically, so be careful.

These 7 are amazing. “Power words”
“Power words” convince or elicit the desired reaction or emotion. These terms may be emotional, intellectual, spiritual, or analytical.

Here are some topic line samples.

Curiosity:

Astonishing \sBanned \sPriceless \sConfidential \sUnexplained \sTrust:

No risk Simplicity Certified Dependable Lifetime Worldwide:

Easy \sCheat-sheet \sDownloadable
Formula
On-demand
Okay
There are phrases to appeal to your audience’s interest, hopes, or wants.

Free sip lid
They imply scarcity
Nothing motivates like FOMO (FOMO).
How about:

Only 10 seats remaining in Millionaire Moneymaker.

To make tons of money, click.

Subject lines that suggest recipients could lose out on something fantastic if they don’t act promptly enhance open rates.

Birthday!
Finish
Subject lines are key to having your email newsletter viewed. Using “newsletter” in a subject line is never a good idea.

You’re not simply giving a newsletter, but a treasure of pertinent stuff.

Calling it a “newsletter” undermines any of the strategies we’ve described.

So gather your power phrases and pick the best strategy for your audience, then watch open rates soar.