The sales funnel shows a customer’s path from brand introduction through purchase. This is a solid marketing strategy basis.

You realize there are numerous aspects to your company’s marketing plan. The sales funnel foundation should be used in every part of your marketing strategy to target your audience depending on where they fall.

Today, we’ll examine how to use the sales funnel to enhance email engagement and audience reach.

What are email marketing funnels?

Email marketing funnels use the sales funnel concept to inspire email content.

Based on your user’s funnel position, you may send emails that target certain pain areas.

Using an email marketing funnel helps deliver emails that consumers need at that moment.

Everyone on your email list is at a different section of the marketing funnel, so you must send them customized content to boost conversion.

Using the marketing funnel allows you to identify the pain issues your consumers will confront in the following phase of the sales process.

How can you target each email marketing funnel phase to maximize user engagement?

We’ll show how to harness the marketing funnel for email marketing success. You’ll discover the best (and worst) content tactics for marketing-funnel-specific emails — believe me, you want to avoid the worst.

You have eight seconds to catch your users’ attention before they delete your email.

Let’s start.

Step 1: Awareness

How would you respond if a new firm arrived to your town and made a corny sales pitch? Probably, if you’re like me.

Email marketing is similar. When a prospect discovers your firm, you’re a stranger. As a courteous stranger, you should introduce your brand to new prospects before attempting to sell.

Awareness content examples:

In the awareness stage, you capitalize. Here’s your opportunity to introduce prospects to your company. This level of the marketing funnel includes:

• Educational material
• Explanation of company values
• Industry experience

When developing awareness material, you may tell consumers about your organization. Use comedy or personal anecdotes in your writing.

Prospects like to deal with organizations they trust, so if you reveal who you are, you’ll have them in your palm (not in a scheme-y way).

Introduce yourself with blogs and videos. A video will add a face to your name, while a blog is ideal for written information. Consider a video or blog explaining your company’s origins and motivation.

In the awareness stage, avoid salesy stuff. Like my last example, your initial impression shouldn’t be a sales pitch. If our buying culture depends on corporate trust before conversion, you must earn it.

For now, put off creating material that offers your product or service.

Step 2: Interest

Depending on your sector and product/service, your prospect may research similar firms before picking you.

In other circumstances, there may be alternate answers to their issue without buying from a firm. At the Interest stage, your prospects have selected you above your rivals and other resources.

You shouldn’t sell in your email content, but you may mention your product/service. This is your chance to describe what you provide.

Interest stage examples:

• Content for the Interest stage includes:
• Successful products/services
• Guides

When developing Interest content, tell users what to anticipate.

Statistical evidence of your product’s success will inspire buyers. Including links to these blogs in your emails will move interested prospects along the funnel. Woo-hoo!

How-to information targets individuals in the Interest stage. Create a blog or video that describes how to use your product. Appointments and product instructions might be difficult. Giving your consumers the knowledge they need before digging in can reassure them.

Don’t sell. Email marketing requires patience. You must nurture and educate your users to move them down the funnel. Explain what to anticipate from your products/services to prepare customers.

Step 3: Conversion

When prospects reach the conversion stage of the marketing funnel, they decide whether to buy. Here, sell, sell, sell. Finally.

Conversion content examples:

• Conversion-stage material includes:
• Testimonials
• Abandonment
• Product/service benefits

There might be a lot of reasons why your prospect hasn’t bought yet. Maybe they’re undecided between you and another firm, or delivery was too expensive.

You need the right email structure for all situations. First, consider cart abandonment email.

If a prospect abandons their basket owing to hefty shipping costs, they may require additional convincing. A funny email reminding them they abandoned their basket may be effective.

Funny moments may frequently encourage customers to buy. Perhaps they were preoccupied and forgot. A reminder email about their incomplete transaction will boost sales.

Other emails that outline your product’s merits or customer reviews can help other users choose. Nowadays, reviews may make or break a purchase. Create emails that highlight customer success and put prospects in their shoes.

Encouragement-filled emails will boost sales and email engagement. Sending these emails when your customer is suffering a pain point is what separates a completed purchase from an abandoned cart.

Step 4: Loyalty

Simple idea. Congratulations, your prospects are customers!

Conversion content examples:

To keep people coming back, you must provide them with relevant material. You should emphasize:

• Products/services updates
• New savings, advantages

Once they buy from you, your connection isn’t ended.

Sending emails after a purchase helps sustain the connection and encourages repeat business. Offering the finest offers and advantages shows you appreciate their business.

Your loyalty stage should emphasize value.

Wrap up

Lesson: Send email content when the user needs it. A prospect will be more likely to purchase from you if you answer their inquiries and solve their worries.

Don’t forget to incorporate blog material and articles that appeal to consumers’ sales funnel position in your email marketing approach.

Now that you understand email marketing funnels and how to utilize them to boost your marketing strategy, you can use them to generate amazing content that tackles customer pain points.

To enhance email engagement, investigate pain issues and utilize these suggestions to design the best email strategy. No regrets.