What is the first thing you do when you visit a new website and sign up for an email list? You probably move to your inbox tab and wait for an email to confirm that the action you did was registered.

But that initial email is more than simply a confirmation. At the very least, if the marketing is done well. Welcome emails are intended to be delivered automatically to new subscribers. They should act as a welcome to new readers and consumers, helping them to get acquainted with your business.

In this post, we’ll go through what makes a great welcome email series and how you can use the Emma platform to send welcome autoresponders. But first, why do you need to send welcome emails to your subscribers?

Why do you want to send welcome emails to your subscribers?

Receiving a welcome email is more than simply being familiar with a brand.

Have you ever gotten an email just after subscribing to a newsletter or bought an item, only to find yourself back on the website? In rare circumstances, you may have even purchased (another) item. If that’s the case, you’re not alone: Welcome autoresponders are designed to generate traffic and are popular among subscribers.

Welcome emails, in fact, have a 91.43% open rate, which is almost four times higher than normal email marketing material. Greater openings equals more engagement, clicks, and conversions. You may send rapid welcome emails using our email marketing automation, replete with real-time reporting.

However, producing your own engaging welcome email may not seem to be that simple, so let’s look at some examples to help you produce attractive welcome emails of your own.

Is it better to send a welcome email or a welcome series?

We’ve spoken on why sending a welcome autoresponder is crucial, so the next issue is how many do you send? Is one sufficient, or should it be the first of a series? It all comes down to your brand.

If your brand can be stated clearly, you may send a unique welcome email. For example, this Studio DIY autoresponder instantly delivers a feel of the brand, contact information, and a discount coupon so subscribers can begin buying.

Your brand, on the other hand, may need to cover a lot of ground, such as product information, a description of the company’s objective, or unique characteristics.

Thistle Farms started the four-part welcome series. It introduced new subscribers, defined the goal and brand, and gave testimonials.

Instead of stopping there, Thistle Farms kept testing the welcome series using email statistics. With Emma platform reporting, they saw that interaction started to wane between the third and fourth emails, so they reduced their welcome series to two emails. These two emails continue to guide new subscribers (but a more succinct one).

Make it your own.

How can you make your introduction emails more unique and personal? The Chipotle crew might simply send a generic welcome greeting, but the sample below has a welcoming, funny flair. When you join up for their mailing list, you will get the following email:

This email underlines Chipotle’s desire to connect with its subscribers (the intention being that when you think of Chipotle, you’ll think of a burrito suited to your preferences). However, the welcome email goes a step further by giving users the choice to join up for their city’s list. Because subscribers may get localized results, this added step makes our autoresponder exceptionally customized.

However, localization isn’t the only option to personalize your communications. There are several techniques for making your material more active. You may use your welcome email to invite subscribers to visit the email preference center, where they can tell you more about the emails they’d want to receive.

This data may subsequently be used to provide hyper-personalized communications through segmented lists and triggered email content. And, since your subscribers can tell you what material they want to receive, you should have a more engaged list in the future.

Make it a habit

As shown with Thistle Farms, autoresponders aren’t only for blogs or corporations: they’re also beneficial for local groups and NGOs, with email providing a tool for organizations to increase their donor base and broaden their reach.

This is something we’ve seen in our own nonprofit community. Emma’s client, The Elephant Sanctuary in Tennessee, sends an automatic email to everybody who joins their email list.

This email personalizes the send name and gives subscribers with expectations for the sort of information they will receive, as well as the newsletter frequency. New subscribers may rapidly learn about the organization’s objective and navigate to different landing sites and social profiles, increasing their engagement with the brand.

Subscribers may stay informed about this local cause by receiving automatic updates. In the case that the organization need money or volunteers, they already have a list of active subscribers on whom to rely.