Marketing automation is like a slow cooker.

You start by adding all the meal’s components. Turn it on, and you’re almost done. In general, you let the procedure run and wait. Then you have a tasty supper with less time and work than from scratch.

Similarly, email automation. Marketers will spend less time manually working and yet get great results. 90% of marketers feel automation is crucial to campaign success. Many brands don’t use this tool.

Marketing automation can produce engaging email campaigns in various ways. You may run many campaigns to various audience segments.

If you’re seeking for email automation ideas, check out these seven businesses.

1. Welcome email

Welcome emails show how marketing automation may boost a campaign. Your process should begin when a new subscriber joins your list. Customers who get these emails have 33% higher brand loyalty.

United Airlines’ welcome email:

Welcome emails show how marketing automation may boost a campaign.

It contains a paragraph describing what you’re joining and a CTA link to learn more. Subscribers may also follow United on social media and see subtle advertising calls to action. These choices boost engagement.

2. Promotional Emails

Marketing automation and drip programs make sending promotional emails easier. 77% of customers prefer email for promotional messaging.

Marketing automation and drip programs make sending promotional emails easier.

You may schedule promotional emails for a single occasion, like the Best Buy sale above, or put up a monthly message that promotes your current bargains and discounts.

3. Lead nurturing email

Before a lead becomes a customer, marketing automation may keep them engaged. This cycle might take days or months. You don’t want to flood leads with promotions, so include lead nurturing content.

You don’t want to flood leads with promotions, so include lead nurturing content.

This Help Scout email provides relevant material to leads. Downloadable information, webinars, and instructional blogs generate trust and authority. If a lead connects with one of your free offerings, you can use marketing automation to advance them down the funnel and toward qualification.

4. Thank you email

Send a thank-you email to customers that buy your brand. This email is a purchase confirmation and a method to thank consumers.

Groupon handles thank-you emails well.

Wrap up

All marketers should use email automation to engage consumers and leads. If used appropriately, this technology may save time and enhance income.

This marketing automation works because it uses best practices to contact the appropriate individuals at the right time. No drip campaign type matters. You must:

• Goal-setting
• Customer travels
• Group contacts