The more you split test (also known as A/B test), the better your email marketing will become: The more you test, the more you learn, and of course, the more you implement what you’ve learned, the more effective your email marketing efforts will be. This entails taking advantage of that big ROI for yourself.
Not sure where to start? Here are the three most frequent split tests available today.
Your topic heading
If you just remember one thing from this essay, it should be that you must split test your subject lines.
It should come as no surprise that your subject lines are critical to the success of your email marketing campaigns since they are the first thing your receivers will see:
- Because of the subject lines, 69% of receivers will report mails as spam.
- 47% of receivers open emails based on subject lines.
- Personalized emails are more likely to be opened by 22.2% of recipients.
Obviously, a great email subject line may make or break your email marketing efforts’ effectiveness. However, each market is unique.
Some audiences prefer subject lines that are longer and more detailed. Others would prefer something brief and to-the-point.
This is why you must repeatedly split test your subject lines to see what works for your unique audience in your specific business.
Try adjusting the following components of your subject line in your next split test:
- The number of words
- Type of Topic
- Question vs. Statement
Remember that your topic lines may now contain emojis, which is something else worth investigating. You may discover that include a relevant emoji has little influence on your stats; nevertheless, since so few marketers use them, it may be an eye-catching feature that leads to more opens.
Here are some wonderful places to get emojis to use in your topic lines:
- Huge Emoji
Again, each market is unique, but the overall average open rate is about 25%. Continue split testing to determine whether your subject lines are delivering the same or, preferably, better results.
Length of an email message
How long do your emails usually last? Many marketers have no defined length for their email text and just write till they believe they’ve covered what their message demands.
However, your market is likely to have a desired length for emails. Understanding what it is will lead to increased engagement, reactions, and even conversions. Failure to adhere to this choice will most likely harm all three and may result in receivers not to read the whole letter.
The best length for an email, according to Boomerang’s study, is between 50 and 125 words. Emails that were between these two durations had a response rate of more than 50%, demonstrating how vital it is to pay attention to the length of your communications.
Vimeo’s email is brief and to the point:
GIFs and images
Including graphics and GIFs is another approach to possibly make your email text more interesting. When someone scans your email message, they will undoubtedly notice them, which may urge the reader to pay greater attention to your material.
Pizza Express makes excellent use of visuals. Their subscribers are definitely famished after seeing these images:
While photos and GIFs will undoubtedly increase interaction, your target audience is likely to prefer a particular quantity of them, no more and no fewer. It’s a good idea to test not just incorporating photos and GIFs, but also how many images are too much.
Companies who reach the enviable ROIs that email marketing is capable of only do so after executing several split tests. Choose a targeted objective for your next email campaign and continue to test various features until you reach it. For example, optimizing subject lines may help you reach the best possible proportion of opens, while testing your CTAs will result in higher site traffic.
Whatever objective you set, there is a split test to assist you reach it. And after you’ve done that, the following step is straightforward: Choose another target and return to split testing. To remain on top of our field as digital marketers, we must continually grow with changing trends, but split testing makes it easier.