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5 Tips on How to Improve Your Email Personalization Strategies

12 May 2022Growth Hacking

Successful email marketing calls for strategic steps. Amongst other things, one way is to have a personal relationship with customers. In other words, building meaningful relationships with customers, that will in turn yield more investment returns. An estimated 3.7 billion people used email in 2017. Statista predicts that this number ...

Email Open Rates are Dead. Or Are They?

10 May 2022Deliverablity

Email open rate tracking is essentially dead, or is it? Apple's introduction of iOS 15’s new Privacy Protection policy that will tag any email arriving in your inbox as opened, regardless of whether your audience actually opened them is at the heart of the matter. Apple has a significant market ...

4 Reasons to Use Newsletters in Your Email Marketing Strategy

10 May 2022Email marketing

Since the dawn of the internet, newsletters have been the cornerstone of any successful email marketing strategy. A newsletter is a tried and tested format that predates email by many centuries, but newsletters have recently had a resurgence with many companies catching on to their power. Platforms are also driving this ...

What are the Advantages of Mobile-First Email Design?

09 May 2022Design and UX

Email marketing is a business card for communicating with subscribers. Each person, opening a message, pays attention to the visual and then to the text. The structure and content of the email: graphics, illustrations, colors, fonts - all play a vital role in reading the email to the end and ...

3 Examples of Email Personalization Gone Wrong

29 April 2022Best Practice

...plus, ways you can avoid experiencing them yourself!If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But ...

Using Wi-Fi Marketing to Power Email List Growth

27 April 2022Growth Hacking

Everywhere you turn on the internet, you find banner ads, native advertising, click bait, video ads... and that’s not even counting the traditional advertising people see offline. There’s never been more advertising noise demanding the attention of today's consumers. Getting noticed in such a blizzard of marketing messages can seem almost ...

6 Brands that Mastered the Welcome Email

25 April 2022Campaigns

If you've been doing this whole marketing thing for a while, you know that welcome emails are important. Your subscribers expect to receive one, it's one of the most-opened emails you'll ever send, it helps boost long-term brand loyalty... the list goes on. But one thing that continually surprises me is ...

5 Subject Line Mistakes that are Killing your Open Rates

22 April 2022Deliverablity

Email marketers know that success begins with a subject line. After all, the subject line is what entices a subscriber to open, read, and click-through your emails.Most subscribers receive upwards of 121 emails per day, according to Radicati. With this many emails coming into the inbox, you need subject lines that ...

5 Fresh Content Ideas for your Next Send

20 April 2022Campaigns

You're constantly looking for new methods to enhance engagement and conversions as an email marketer. You presumably send the same newsletters and advertisements. We bet they use the same templates to make comparable graphics.Your subscribers get plenty of emails daily and expect relevant, fresh messages. Even if your emails are ...

5 New Ways to Tackle Email Marketing for your Blog

18 April 2022Email marketing

The most powerful asset a blogger possesses is their email list. Growing your list organically—and sending out relevant email marketing messages—is one of the best ways connect with your audience, drive engagement, and attract more readers to your blog.Marketers who prioritize blogging are 13 times more likely to achieve a positive return ...

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