You’re constantly looking for new methods to enhance engagement and conversions as an email marketer. You presumably send the same newsletters and advertisements. We bet they use the same templates to make comparable graphics.

Your subscribers get plenty of emails daily and expect relevant, fresh messages. Even if your emails are well-designed and full of useful material, they may bore or repeat.

To enhance interaction, try refreshing your material to attract subscribers. By providing new, intriguing material, you’ll enhance subscriber engagement and remind them why they joined up.

Want to liven up your email? 5 content suggestions.

1. Switch templates
   Email marketers love templates because they can be used again. Templates promote productivity. When did you update yours?

Whether you’re sending a monthly or yearly invitation, consider a fresh template. Most email services provide ready-made templates. Some templates feature seasonal components to help write suitable messages.

Email templates boost engagement.
Changing templates might be frightening if you have strong interaction rates. It’s important to A/B test your new and old templates. You can see whether your new template boosted conversions by comparing metrics.

2. Visualize
   Now may be an excellent time to update your headers and banners. Clever, on-brand email images may carry a punch. People digest pictures 60,000 times quicker than words, so make sure yours are working hard.

Birchbox, a cosmetics shop, uses graphics to attract members. Instead of a product picture, they create emails as separate visuals. Copy and visuals build a compelling message.

Email from Birchbox
Changing images may be done in tandem with other marketing activities; work with your social media or design teams. Create new product photographs or branded images to update your emails.

3. Trigger a promotion
   You should update your next email, but why not send a triggered promotion to engage subscribers? We won’t send this new material once. It will keep producing results.

A subscriber’s birthday, spending threshold, or support contact might trigger a promotion. DSW offers birthday subscribers a $5 off voucher.

Yumi Kim – Promotional Email Automation
You may also update your welcome emails, which are important to your subscribers’ journey. Backyard Burger’s welcome email had 68.7% open rate.

Personalize messages depending on segments.
Want to update your email? Segment your message. Segmented marketing have increased engagement and ROI by 760% for marketers.

Here are some unique methods to divide your audience:

Geography or astrology
Spending or LTV
Average participation
Gender \sAge \sJob
Purchases
SATISFACTION (such as a Net Promoter Score)
After analyzing your data, you should be able to develop new, segment-specific content.

You may send a 20% discount offer to everyone, but add women’s and men’s product photos to different subscribers.

5. Use interactive emails or GIFs
   Moving your material may help freshen it up. Yes, make your emails interactive today! Animated GIFs may engage and amuse your audience. Also try interactive emails.

Heal the Bay sent a re-engagement email featuring a humpback whale breaching. The GIF grabs the subscriber’s attention, urging them to reply.

Re-engagement email from Heal the Bay
GIFs may also showcase your items. Instead of a grid, tease subscribers with a GIF. Southern Proper developed a GIF to showcase their clothes.

Southern Proper GIF Email
Brands are trying with interactive emails, despite restricted technology. Pret a Manger designed an interactive message that let users choose their smoothie. Interactivity boosts engagement since readers can’t resist clicking.

Pret a Manger’s Interactive Email Content
Your email list is growing. Repeating messages isn’t enough. If you want to boost engagement and conversions, include new content in your next email.

You can distribute compelling material quickly by utilizing new themes, improved images, triggered promotions, personalized messages, and GIFs.

By trying new templates, using better imagery, setting up triggered promotions, personalization messages, and using GIFs, you’ll be sending out enticing content in no time.