engagement - Mailsnap

Email Feature: Shake Shack

28 April 2022Inspiration

Sonic Drive-In is one of the largest fast food chains in the US, with over 3500 locations scattered across the country. However, they're now facing competition from Shake Shack, the brainchild of Union Hospitality Group's Danny Meyer. While Shake Shack has far fewer locations than Sonic, they've developed a cult following and ...

Why Does Email Accessibility Matter?

27 April 2022Deliverablity

When we talk about email accessibility, what we’re really talking about is inclusive design.Inclusive design means designing your emails so everyone can easily understand your message, regardless of disabilities or assistive devices. You already put a ton of energy and thought into your email content, so why not take the extra ...

4 Ways to Automate Student Outreach with Email

26 April 2022Best Practice

State funding for higher education is $9 billion lower than it was before the 2008 recession. Translation: resources are limited. Finding ways to automate tasks is essential in order to maximize productivity while still giving educators and administrators the time to focus on what's most important: the student experience. One way to get ...

Evolving your Email Audience to Combat Churn

26 April 2022Automation

Email marketing is all about building relationships. It's one of the best vehicles available for increasing customer retention and maximizing lifetime value, but to make the most of it, you have to think beyond list growth. While many brands think the more subscribers the better, that isn't necessarily the case. A smaller, more ...

6 Brands that Mastered the Welcome Email

25 April 2022Campaigns

If you've been doing this whole marketing thing for a while, you know that welcome emails are important. Your subscribers expect to receive one, it's one of the most-opened emails you'll ever send, it helps boost long-term brand loyalty... the list goes on. But one thing that continually surprises me is ...

Our Favorite Digital Marketing Tools for Teams

25 April 2022Email Tools

These days, it seems like there's constantly a new, shiny tool available to marketers. And like many cross-functional marketing teams, we rely on quite a few of them to make our work lives easier. As our team has grown and our goals have shifted, we've experimented with a lot of different ...

5 Subject Line Mistakes that are Killing your Open Rates

22 April 2022Deliverablity

Email marketers know that success begins with a subject line. After all, the subject line is what entices a subscriber to open, read, and click-through your emails.Most subscribers receive upwards of 121 emails per day, according to Radicati. With this many emails coming into the inbox, you need subject lines that ...

What is Micro-targeting and Why is it Key to Better Email Results?

20 April 2022Automation

Inboxes are full and consumers are busy. To stand out, email marketers can't send the same old emails to every contact on their list and expect great results.Consumers demand a deeper connection. They want personalized emails that focus on products and experiences that are relevant to their life at that ...

5 Fresh Content Ideas for your Next Send

20 April 2022Campaigns

You're constantly looking for new methods to enhance engagement and conversions as an email marketer. You presumably send the same newsletters and advertisements. We bet they use the same templates to make comparable graphics.Your subscribers get plenty of emails daily and expect relevant, fresh messages. Even if your emails are ...

Email Retention vs. Acquisition: Where to Focus your Email Efforts

19 April 2022Growth Hacking

The impulse to keep growing your email distribution lists is understandable. After all, it's a clear month-over-month metric to show your customer base is expanding. Acquisition of new customers, however, is not the sole way success in email marketing is measured. As opposed to focusing primarily on gaining new subscribers, you ...

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