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Avoid the Spam Folder: Tips for Reaching the Inbox

If your mail is going to spam then it’s time to take action. We’ve got lots of tips on this list to help you improve your delivery and reach the inbox.Here at Elastic Email, our team of delivery and customer success experts are available 24/7 to help you solve delivery ...

5 Email Personalization Examples that will Boost Conversion Rates

It’s easy to see why personalization might result in higher open rates. A personalized email delivers content that customers know will be more likely to be relevant to their interests. By definition, marketing emails that aren’t personalized just can’t make that same guarantee. Without personalization, you’re taking a shot in ...

Email A/B Testing: The Ultimate Key to Better Emails

Email marketing is an art and science that works on certain tactics and principles.It's not simply "feeling out" the recipients and hoping that they will enjoy your content. You need to find a way to figure out what makes your customers click on your emails more. The best way to ...

Fun and Engaging Email Opt-in Formats to Try on your Website

So, someone has finally convinced you that you need to start implementing an email marketing strategy. Or perhaps you’ve convinced yourself that your existing strategy could be a little more effective.Either way, one of the first things you need to assess as you start this journey is the mechanism you ...

2022 Email Marketing Trends you should Look out for

We’re currently in 2022, and it doesn’t seem like it’s gonna be much different. So brace yourself for impact and prepare for another trying year in the marketing industry.Let’s be honest - it was not an easy year. With everything going on around the world nowadays, it seems we slowed ...