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What is the Best Time for Email Marketing?

What is the best time for email marketing?A lot goes into executing a successful email marketing campaign. The actual copy itself is obviously very important. The same can be said for the offer you’re making. And a lot has been made about the graphics used, especially as they relate to ...

5 Steps to Revamping your Email Marketing Strategy

Cold calls and mailings were formerly the preferred marketing methods for engaging with prospects and clients. Then, approximately a decade ago, email became the marketing tool of choice for everyone.However, since information is being disseminated in more locations than ever before, some businesses are changing their focus to other channels, ...

6 Common Email Marketing Interview Questions to Prepare For

You got an email marketing interview! Next?Email marketing includes creativity, strategy, and organization. It's an ever-evolving industry that attracts exceptional individuals like you, which makes for enjoyable employees. To get there, you must master the interview, and we can assist.Email marketing professions need a range of abilities and personality qualities, ...

Send Cadence: The Latest Data on How often to Send Emails

This year, more than 281,100,000,000,000,000 emails were sent every day. Most business people get more than 122 emails a day, and that number is expected to go up in the next five years.Marketing Sherpa's new data shows that "getting too many emails" is the number one reason people stop getting ...

7 Ways to Avoid Landing in the Spam Folder

What's the worst thing that could happen after you plan and run an email marketing campaign? The answer for most marketers is "My messages end up in the spam folder."If your emails are marked as "spam" instead of going to your subscribers' inboxes, they will never be seen or read. ...