Many marketers have undoubtedly asked the question, “Is email dead?”

We’re here to inform you that it’s not only alive and thriving, but it’s also outperforming other types of marketing in terms of successfully reaching prospects. In truth, the importance of email should not be questioned. Despite the fact that this technology has been around since the 1990s, it remains the most direct route to internet users today.

According to a Radicati Group research, over 3.8 billion individuals will use email in 2018, accounting for half of the world’s population.

According to Lifewire, this is a 100 million increase over 2017.

According to the same Radicati Group report, over 4.2 billion individuals are predicted to use email by 2022.

There is no doubt that contemporary internet users actively use email. They’re reading it, sending it, and, most crucially, connecting with company marketing messaging.

We’ve collected facts, statements, and figures that indicate precisely what’s going on in users’ inboxes to assist showcase how relevant email is and how engaged email users are. These startling facts show that email is not going away.

1. Every day, hundreds of billions of emails are sent.
   According to Statista, approximately 269 billion emails were exchanged each day in 2017. Meanwhile, the amount of emails exchanged every day is predicted to exceed 280 billion in 2018.

People are using their email accounts, and it is still one of the most popular online communication platforms. If you use your marketing talents to tap into it, you might possibly reach a large number of individuals who are eager to read your information.

2. Email is the most efficient method of material dissemination.
   Email is the most effective route for sharing content, according to B2C marketers.

According to the Content Marketing Institute’s 2018 B2C Benchmarks, Budgets, and Trends Report, 72% of respondents believe email is the best channel. (Second position goes to social media and blogs, which are supported by 61% and 47% of marketers, respectively.)

4. The majority of folks send or read email on a daily basis.
   Sending/reading email is the most common internet activity for adults in the United States. Every day, 85% of internet users spend their time in this manner.

So, if you want to reach out to your adult audience directly, email is the way to go.

5. Email is still used by teenagers.
   Think again if you believe you can’t reach younger audiences through email.

Texting, social media, and social messaging/multimedia applications like Snapchat and Instagram are often linked with teenagers. Despite the availability of new alternatives, teens continue to use email.

Adestra discovered that 78% of youngsters use email on a daily basis in their research of 1,200 internet users ranging from teenagers to baby boomers. Nearly 78% of 14-18 year olds consider it a “part of daily life.” Approximately 84% of young individuals aged 19-24 agree.

6. Millennials are fascinated with email
   Not to mention millennials in their mid-twenties to early thirties, who are even more fascinated with email than teenagers.

According to a 2017 Adobe Campaigns consumer email study, this generation checks email whenever and whenever they want. This includes when they’re watching their favorite TV program, laying in bed, on vacation, chatting on the phone, eating, and even going to the restroom.

Finish up
Email marketing, by far, offers the best probability of reaching your target audience of any approach or communication channel. As a result, the question “Is email marketing still relevant?” should not even be posed. It should be a declaration.

Email marketing is still effective.

Your postings on social media are blips on your readers’ radar before they vanish. If you blog, chances are your readers will miss your postings until you point them to them. Finally, sponsored search and paid adverts may soon become costly, and the majority of readers will find them unpleasant.

Consumers, on the other hand, prefer email marketing. It is used by half of the world’s population, and the great majority of people check their inboxes everyday. This covers individuals of all ages, from teens to millennials, as well as baby boomers and senior folks.

To put it simply, email is the only medium where your organic reach is consistent. Are you willing to take that risk?