email marketing - Mailsnap

How to Advocate for the Value of Email Marketing

27 April 2022Email marketing

It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I haven't been given the time or resources I need to do it right. How can I convince my boss/team/executives to make email more of a priority?"As with any strategy, ...

4 Ways to Automate Student Outreach with Email

26 April 2022Best Practice

State funding for higher education is $9 billion lower than it was before the 2008 recession. Translation: resources are limited. Finding ways to automate tasks is essential in order to maximize productivity while still giving educators and administrators the time to focus on what's most important: the student experience. One way to get ...

6 Ideas to Get a Subscriber’s Attention in 8 Seconds or Less

22 April 2022Templates

You've probably heard the now debunked statistic that human beings only have an eight-second attention span. While we are still able to keep our focus longer than a goldfish, it's true that our ability—and desire—to pay attention has evolved.As you might imagine, our devices are largely to blame. As screens spread our attention thin, email ...

What is Micro-targeting and Why is it Key to Better Email Results?

20 April 2022Automation

Inboxes are full and consumers are busy. To stand out, email marketers can't send the same old emails to every contact on their list and expect great results.Consumers demand a deeper connection. They want personalized emails that focus on products and experiences that are relevant to their life at that ...

How to Dig Deeper than Vanity Marketing Metrics

20 April 2022Email marketing

When it comes to email marketing, open and click rates tend to get the lion’s share of people’s focus when it comes to marketing metrics. And with good reason—they are the most obvious indicators of success for email marketing.After all, what difference do other points of data make if no ...

6 Actionable Email Marketing Quotes to Inspire your Strategy

18 April 2022Inspiration

Email marketing continues to act as one of the most ideal and effective ways of marketing your business. It’s as alive and well as ever and it continues to evolve at an ever-changing pace.Sometimes you need some inspiration to keep moving forward and this is when email marketing quotes are ...

7 Key Success Factors in Email Marketing you Should be Measuring

18 April 2022Ecommerce

Analytics can supercharge your email marketing efforts.Email marketing is more important than ever. According to a recent study 44% of email recipients made a purchase in the last year based on an email.Email marketers who aren’t using data are hurting their business. Without a measure of key success factors, marketers ...

5 New Ways to Tackle Email Marketing for your Blog

18 April 2022Email marketing

The most powerful asset a blogger possesses is their email list. Growing your list organically—and sending out relevant email marketing messages—is one of the best ways connect with your audience, drive engagement, and attract more readers to your blog.Marketers who prioritize blogging are 13 times more likely to achieve a positive return ...

6 Fresh Ways to Use Email Marketing for Restaurants

14 April 2022Inspiration

Running a restaurant is not an easy task by any stretch of the imagination. You have to manage employee schedules, order food and drink, manage waste, provide exceptional customer service, as well as a great meal, and market your restaurant too. Talk about a full plate!How can you turn a ...

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