Inspiration is sometimes all you need. When planning your next email marketing campaign, you may search for concepts or trends that help other firms create lifetime followers and consumers.

By studying top companies and marketers, you may improve your own marketing. Put your own spin on these marketing initiatives to increase client interaction.

Want to improve your next email marketing campaign? We’ve gathered some email marketing campaigns to inspire you.

Instead than attempting to recall recent wonderful emails, simplify. We’ve produced a list of the top email marketing strategies we’ve seen recently.

We compiled these campaigns. Just relax and let your creativity flow.

1. Using less
   Peloton bike? Peloton is a popular fitness/tech firm. Live or recorded lessons are broadcast to a 22-inch display on the Peloton cycle.

If all that seems expensive, you’re right. A Peloton cycle with all the features costs over $3,000, and that doesn’t include the $40 monthly digital membership.

People love the Peloton bike despite its high price, and its marketing started the craze. Their marketing make the Peloton cycle appear like the Lexus of training equipment.

The brand’s email marketing campaign illustrates why it’s so popular. The graphics are clear and interesting, and the prose is brief. Finally, there’s a straightforward, powerful call-to-action. Peloton proves you don’t need wacky backdrops, plenty of graphics, and a wall of content to communicate.

2. Marketing season
   Many marketers embrace Black Friday and Christmas, but what about other dates? Halloween isn’t a large sales day, but it offers up unique email marketing content alternatives.

The email below includes distinct fonts, backgrounds, and seasonal recipes.

This is a great way to add value to your subscribers’ calendars.

People want something interesting to read, not simply advertisement. Create a marketing calendar and note important events.

Try seasonal and DST changes. There are many other enjoyable days besides shopping days.

3. Picture says it all
   Many marketers believe they need better text to produce amazing content. Copy is vital. More copy isn’t always better.
   The correct copy and images may say more than a wall of words.

Your subscribers will love brief emails, since consumers prefer them.
This is vital for online shops. Your items must be shown. Choose better product pictures for emails with concise calls-to-action.

United By Blue’s email campaign demonstrates this well.

Instead of a sales pitch, the photos reflect the United By Blue lifestyle. Short, to-the-point copy. After seeing product photographs, subscribers may simply visit the website.

Email marketing starts your sales funnel.

Use better graphics to grab subscribers’ imaginations and advance purchases. You don’t want to overwhelm your email campaign with content and information that prevents visitors from clicking over to your website and spending money.

Send delicious emails
If you’re in the restaurant or food sector, you must entice your subscribers. No better method than to emphasize your signature product. Not all restaurant or food marketing campaigns encourage consumers to eat.

Don’t disregard the product, however. Using large graphics, you may whet subscribers’ appetites before presenting your marketing pitch.

Example: Impossible Burger’s email

This email’s highlight is a burger bursting with toppings. The email’s message isn’t to eat as many Impossible Burgers as possible (though we don’t blame you if you do). This is one of the greatest email marketing strategies we found since it focuses on the brand while delivering a non-dining-related message. Food is a big draw.

Better content
Email marketing isn’t always about selling. Adding value to your subscribers might reduce list turnover.

Deliver your greatest content to subscribers’ inboxes instead of your website.

Average office worker gets 121 emails daily. This figure will undoubtedly rise as more firms adopt email marketing and more customers decide to receive information via email.

To attract your readers’ attention, your email must stand out amid 120 others. Great content helps email marketing efforts stand out from the rest in people’s inboxes.

Arizona State University ran a great campaign for parents of college students worried about costs.

You can bet that parents won’t unsubscribe after reading such amazing stuff.

Content is an excellent method to keep subscribers engaged and promote oneself as an industry expert. Your content may grow your brand into what you envisioned.

Wrap Up
After seeing the top email marketing efforts, you’re undoubtedly encouraged to start your own.

Then what? Use these campaigns as inspiration for your own.

Who knows, your email campaign could make our next list.

If you’re creative, go to work. Emma’s advanced email campaign development tools can help you create messages that thrill and surprise your readers.

None remain. With experienced support, your next campaign may be your best.