Whether you’re writing emails for a list of 40 or 40,000, the procedure may be time-consuming. Despite the time investment, email marketers are certain that their efforts are worthwhile. According to eMarketer, eighty percent of marketers believe email has the greatest ROI of any marketing approach.

If only there were a method to send emails without spending hours at your computer. There is good news. We’ve got four time-saving email marketing strategies for you.

These four pointers will help you develop and deliver must-read emails without sacrificing your lunch break.

Let’s get this party started.

1. Use ready-to-use templates to reduce your design burden.
   The modern email subscriber wants a well-organized email that is simple to “scan” before reading. According to MarketingSherpa, once opened, users spend roughly 15-20 seconds studying your email, therefore a clear structure is essential.

However, not everyone has a creative eye. Don’t be concerned. Email service providers, such as Emma, supply a plethora of pre-made templates that you may utilize. The templates’ clear layout allow subscribers to digest an email in seconds.

Furthermore, the templates have a responsive design, which means they adjust to any screen size. This is critical in today’s mobile world, when the majority of emails (55%) are opened on mobile devices, according to Return Path data.

2. Save time by using collecting tools that you can set and forget.
   To be successful with email marketing, you must have a consistent flow of prospective clients to promote to. However, you will lose around 25-30% of your subscribers per year.

Simply maintaining your list requires a 25% increase, which only covers your yearly losses, commonly known as churn. If you wish to increase your list, you must acquire more than 25%.

Here’s a time-saving advice for the busy email marketer: utilize set-it-and-forget-it programs that gather email addresses and sync with your email service provider to ensure your list is always expanding.

Here are some useful resources:

Form of registration
Place a sign-up form prominently on your website and blog so that people can simply join your email list. The form should be brief and straightforward. Many “forms” aren’t really forms; they just include one or two fields that subscribers fill out to join a list.

The form on the Birchbox website below asks members whether they are interested in beauty or grooming and collects their email address. It just takes a few seconds to complete, which is preferred by customers.

The majority of email service providers have sign-up forms that you may embed on your website. As clients join your list, their names and emails are easily transferred to your email account.

Form pop-up
Consider utilizing pop-up messages to capture email addresses as well. Create a pop-up using a platform like OptinMonster or Privy, deploy it on your site, and sync your new contacts to your email account.

Birchbox, for example, displays this pop-up to visitors seconds after they arrive on the site.

Pop-up messages may be triggered in a number of ways. For example, the message may show when a visitor spends a given length of time on your website, visits a certain page, or reads a specific blog post.

Assisting with the competition
Hosting social media competitions or giveaways is another approach to acquire emails. If you utilize a program like Woobox, it will assist you in keeping track of participants while also gathering and preserving your new contact information.

Once these technologies are in place, information begins to flow in. You are not required to do anything. As a result, the phrase “set it and forget it” was coined.

It’s another another of our time-saving hints for the harried email marketer.

3. Use simple tools to manage your email list.
   An email list must be kept up to date. You can’t keep a contact list running without some maintenance.

You want an email list filled with individuals who are genuinely interested in your goods. To do this, you must eliminate inactive and disengaged subscribers.

To begin with, every email that bounces was sent to an email address that no longer exists. You may delete these contacts without concern since there is no longer any possibility of contacting the consumer.

Furthermore, every consumer that unsubscribes from your list should be erased right away. It is, in fact, the law. According to the CAN-SPAM Act, firms must delete clients from their email list within 10 days after unsubscribing.

What about subscribers who no longer seem to be interested in your emails? To determine whether they still want to hear from you, send them a “confirm opt-in” email. If you don’t receive a response after a few tries, it’s time to unsubscribe.

Bottom line: email management takes time. Some contacts, such as those that bounce, should be eliminated immediately, but others need specially crafted campaigns to assess their diminishing interest level.

Rather of manually sifting through your data and removing individual contacts, there are solutions available to help you. For example, Xverify can automatically delete incorrect email addresses from your list, keeping it clean.

Email service providers, such as Emma, also give simple solutions for cleaning up email lists. You don’t have to do anything if a subscriber unsubscribes, for example. Emma will delete the contact on your behalf. Emma saves email marketers time in yet another manner.

4. Use automation to improve customer connections.
   Automation saves time like nothing else. You may configure triggers to automatically send relevant emails to consumers. That is correct, automatically.

A date or a subscriber’s activity may be used to trigger an email.

You’ll compose an email ahead of time and schedule it for a given day and hour to automate an email on a specified day. The email is sent to subscribers’ inboxes on that day.

To automate emails depending on a subscriber’s behavior, you’ll create the email ahead of time, but it will only be sent when the subscriber does something particular, such as join your email list, open an email, or explore a certain product on your website. These activities operate as catalysts. The email you previously sent gets delivered after the subscriber completes the activity. You are not required to do anything.

Some marketers are cautious to adopt automation because they are concerned about losing quality control or sending robotic, impersonal messaging. Neither is correct. You choose what to automate, and you may customize automated emails just like any other message. Also, keep in mind that automation saves time.

Don’t deviate from automation. Accept it.

Do you know which emails should be automated? The decision is yours, but here are some emails that Emma customers often automate for inspiration:

Emails of welcome
Send a welcome email as soon as a prospective client joins your email list. Joining your list demonstrates interest, and you should take advantage of this engagement opportunity.

The act of joining the list will serve as the trigger, so when a potential client fills out the form on your website, an automated welcome email is issued.

Here’s an Overstock automatic welcome email with a polite greeting and a coupon:

Birthday
When your clients’ birthdays arrive, wish them a happy birthday. Of course, you’ll need to gather consumer birthdates to accomplish so. You should think about asking clients for such information on your website’s sign-up form.

With the information at hand, you can create a birthday email and schedule it to be sent on a customer’s special day. At Home delivers this email to its clients with a 15% off coupon:

Reminders about sales
If you’re having a large deal, notify your consumers through email. However, given how busy your consumers are, it’s usually a good idea to send a reminder as well.

You may use automation to send a reminder email to consumers who viewed your email or clicked a link inside it. Because their behaviors indicate interest, they are the most likely receivers of the follow-up email. And, with automation, you don’t have to manually segregate contacts or verify open rates; instead, you can set up a trigger depending on email behavior.

Bath & Body Works, for example, issued the following email to consumers to advertise a sale:

Customers who opened the email got the following reminder email few hours before the promotion ended:

The reminder email is automatically delivered to you, allowing you to generate more sales without having to sit down at your computer or check into your email account.

Aren’t these time-saving strategies for the busy email marketer impressive? What’s even better about these automated emails is that they send pertinent content while saving you time.

Wrap Up
These time-saving email marketing techniques are intended to highlight tips and technologies that help expedite the development and distribution process without jeopardizing client connections.