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6 Steps to Creating the Best Email Ever

14 April 2022Campaigns

Have you ever been stressed about writing an email? We all have. Virtually anyone with experience in email marketing has tried to write the best email ever.Unfortunately, knowing how to do email marketing doesn’t necessarily imply expertise in content creation. And creating the perfect email? It's a daunting task.Maybe you can spot ...

What is the Best Image File Size for Email?

13 April 2022Deliverablity

It can be fun and creative to design an email campaign, but there are often some technical issues to deal with as well. As you work on your email marketing strategy, you may come across some very specific questions, like how much text is too much text? From a design ...

How to Build a “Strategy-First” Email Marketing Program

13 April 2022Best Practice

You recall dial-up internet and waiting for "You've received mail"At first, email was a novelty, so you read every message. Time passed, and we incorporated it into our routines.Reading emails varies from a dull hobby to an annoyance. But this isn't inevitable.Strategy neededAs more individuals sent emails, they all assumed ...

The Top 6 Reasons your Emails Go to Spam

12 April 2022Deliverablity

As an email marketer, you most likely believe that spam is solely delivered by unscrupulous fraudsters attempting to prey on unsuspecting people. That, however, is not the case. Even reputable email marketers' communications might wind up in the spam bin.The fact is that there is more spam than you realize. ...

How to Create an Email Newsletter that Builds Brand Loyalty

11 April 2022Campaigns

Email newsletters are an effective way to communicate with and sell to your target audience. An email newsletter, like any strong device, may serve several purposes.Newsletters, for example, not only tell subscribers on what's new with your firm, but they also inform them about your goods and services, putting your ...

6 Email Marketing Campaigns with Killer Gifs + Tips

08 April 2022Templates

Do you want to jazz up your email? A GIF could do the job. GIFs are not only visually appealing, but they are also effective. According to research, emails with a GIF within have a 26% greater clickthrough rate than non-GIF counterparts.Email-based marketing have also greatly increased income. According to ...

Is Email Marketing Inbound or Outbound?

07 April 2022Digital Marketing

Many people don't know if email is an inbound or outbound marketing method. In reality, it can be either or both. Before we talk about why, let's start by defining some terms.Outbound marketing includes things like cold calling and buying media. These are ways to flood the market with your ...

8 Newsletter Subject Lines that aren’t just “Plain Newsletter”

06 April 2022Deliverablity

E-newsletters are popular.The Neilson Norman Group found that individuals prefer company-related emails over Facebook posts. Facebook, sorry.Research reveals 83% of B2B marketers utilize email newsletters.How can you differentiate your newsletter from other marketing emails to enhance its open rate?Subject lines.Subject lines for newslettersEmail newsletters may offer a product or service, ...

5 Email Acquisition Best Practices for Email Marketing

06 April 2022Best Practice

Content that is relevant and beneficial to your target audience might be an excellent method to get them to join your mailing list.Make a lead magnet.You may give free a white paper, ebook, checklist, or cheat sheet in return for a prospective customer's email address, which is known as a ...

Is Email Marketing still Relevant? 6 Eye-Opening Facts about Email

05 April 2022Email marketing

Many marketers have undoubtedly asked the question, "Is email dead?"We're here to inform you that it's not only alive and thriving, but it's also outperforming other types of marketing in terms of successfully reaching prospects. In truth, the importance of email should not be questioned. Despite the fact that this ...

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