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4 Tips to Engage Alumni More Effectively with Email

28 April 2022Campaigns

How to create an effective, integrated alumni engagement strategyEvents are central to your alumni relations strategy. 36% of alumni who attend events will donate, while only 3% of disengaged alumni will give. But your events only effectively drive donations if alumni to show up. Email is pivotal to that effort.After ...

Why Does Email Accessibility Matter?

27 April 2022Deliverablity

When we talk about email accessibility, what we’re really talking about is inclusive design.Inclusive design means designing your emails so everyone can easily understand your message, regardless of disabilities or assistive devices. You already put a ton of energy and thought into your email content, so why not take the extra ...

How to Increase Average Spend per Customer Using Email

26 April 2022Transactional Email

Existing customers are one of the largest untapped resources in marketing today. On average, 80% of a business’s revenue comes from 20% of their customer base. So how can you effectively increase the lifetime value of that crucial audience segment?1. REMOVE FRICTION FROM EVERY INTERACTIONRather than making a guest seek ...

Our Favorite Digital Marketing Tools for Teams

25 April 2022Email Tools

These days, it seems like there's constantly a new, shiny tool available to marketers. And like many cross-functional marketing teams, we rely on quite a few of them to make our work lives easier. As our team has grown and our goals have shifted, we've experimented with a lot of different ...

7 Tips to Instantly Improve your Email Newsletter

21 April 2022Best Practice

You invest time into building your email newsletter week after week. You send it out on time, every time, with content that’s pretty interesting. So why aren’t you seeing the results you want?Many companies tend to think about email marketing as a “just send it and it will work” type of ...

3 Ideas for A/B Testing your Next Email Campaign

21 April 2022Campaigns

A strategic email marketing campaign is a sure-fire way to improve your open, click-through, and conversion rates. We know that email marketing can yield powerful results—email marketing is consistently cited as the best digital marketing strategy in terms of ROI. But it’s every marketer's goal to make email marketing decisions that will ...

How to Dig Deeper than Vanity Marketing Metrics

20 April 2022Email marketing

When it comes to email marketing, open and click rates tend to get the lion’s share of people’s focus when it comes to marketing metrics. And with good reason—they are the most obvious indicators of success for email marketing.After all, what difference do other points of data make if no ...

5 Email Marketing Acronyms you Need to Know

19 April 2022Best Practice

Email marketing is more critical than ever, since more than 77% of us indicate we’d rather get marketing messages by email. The next closest runner up—direct mail—was preferred by only 9 percent of those surveyed.That’s why as a digital marketer, you need to know the ABCs of email marketing to stay ahead ...

7 Free Tools to Improve your Email Designs

19 April 2022Design and UX

Sure, you may be satisfied with your current email designs for your distribution lists, but you can't afford to become complacent. That's because there's more competition than ever before. For example, it's estimated 269 billion emails are sent every day with an average click-through rate of less than 13%. Even though billions of ...

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