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How to Increase Average Spend per Customer Using Email

26 April 2022Transactional Email

Existing customers are one of the largest untapped resources in marketing today. On average, 80% of a business’s revenue comes from 20% of their customer base. So how can you effectively increase the lifetime value of that crucial audience segment?1. REMOVE FRICTION FROM EVERY INTERACTIONRather than making a guest seek ...

5 Steps to Revamping your Email Marketing Strategy

13 April 2022Email marketing

Cold calls and mailings were formerly the preferred marketing methods for engaging with prospects and clients. Then, approximately a decade ago, email became the marketing tool of choice for everyone.However, since information is being disseminated in more locations than ever before, some businesses are changing their focus to other channels, ...

Email Marketing Attribution: How to Measure the Impact of your Email Efforts

07 April 2022Email Tools

Email marketing attribution is a great way to give credit to channels or touch points in your sales and marketing funnel.By keeping track of these touchpoints' return on investment (ROI), marketers can figure out which channels are the most valuable. This lets them maximize their budget while still making the ...

5 Things to Copy from these Award-Winning Emails

04 April 2022Copywriting

2017 saw 269 billion daily emails.Since 26% of individuals unsubscribe because they get too many emails, it's crucial to make sure your next email campaign is outstanding.Email marketing outperforms Twitter and Facebook in key metrics. Whether you're new to email marketing or a veteran, designing a successful campaign may be ...

Send Cadence: The Latest Data on How often to Send Emails

01 April 2022Campaigns

This year, more than 281,100,000,000,000,000 emails were sent every day. Most business people get more than 122 emails a day, and that number is expected to go up in the next five years.Marketing Sherpa's new data shows that "getting too many emails" is the number one reason people stop getting ...

Why Do People Unsubscribe from Email Marketing Campaigns?

31 March 2022Campaigns

Email is used by almost everyone, but only a few companies do it well. Most business people get more than 122 emails every day, and that number is only going to go up as more and more marketers start using email marketing.Add to that the fact that people feel more ...

8 Ways to Write Better B2B Email Marketing Copy

31 March 2022Copywriting

Let us let you in on a little secret: one of the best places to be in marketing is business-to-business.We don't mean to offend our business-to-consumer friends, but it's easier to do some things when you know what the real business needs of the people you're marketing to are. At ...

The Top 5 Email Marketing Mistakes to Avoid

30 March 2022Email marketing

t may sound cliche, but everyone makes mistakes—and learning from mistakes is what can make you truly successful.But if you can also learn from others' mistakes rather than your own? Even better.Email marketing success is a little bit of art and science rolled into one. That said, there are some ...

How to be an Email Evangelist within your Organization

25 March 2022Email marketing

Don't believe the hype: email marketing is not extinct.While social media may steal the show, paid advertising is quickly becoming an essential component of the contemporary marketer's marketing plan.People should, however, put their faith in the long-established medium of email. Email may not be as well-known as other marketing methods, ...

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