campaigns - Mailsnap

Quick Tips for Driving Engagement and Revenue During Holiday Season

04 May 2022Deliverablity

The holiday season has officially arrived – a fact that’s both exciting and frightening for marketers. It’s a season of massive traffic increases and, with that, huge sales opportunities for ecommerce businesses. Last year, online sales during the holidays added up to $102 billion in revenue, and retailers are anticipating ...

Deliver Your Published Blog Posts to your Subscribers

03 May 2022Copywriting

Deliver your published blog posts to your subscribersMany marketers’ content marketing strategy is closely aligned with their email strategy, but that content is generated and published outside of their email platform using a separate CMS or blog. We’re excited to announce that a brand new feature that makes it easy ...

3 Examples of Email Personalization Gone Wrong

29 April 2022Best Practice

...plus, ways you can avoid experiencing them yourself!If you work in digital marketing, chances are good you've heard some version of the following adage: "Personalization is everything." It's true. Today's consumers expect relevant, personalized interactions with brands, and if they don't get them, they won't hesitate to seek out a different option. But ...

How to Drive Conversions with Content Marketing

29 April 2022Copywriting

Content best practices to boost revenue and long-term results First off, content might not always be at the forefront of your marketing strategy. You know that your customers want value, but you still need to generate sales. It's the main goal and measure of success for marketers in the majority of ...

Email Feature: Shake Shack

28 April 2022Inspiration

Sonic Drive-In is one of the largest fast food chains in the US, with over 3500 locations scattered across the country. However, they're now facing competition from Shake Shack, the brainchild of Union Hospitality Group's Danny Meyer. While Shake Shack has far fewer locations than Sonic, they've developed a cult following and ...

4 Tips to Engage Alumni More Effectively with Email

28 April 2022Campaigns

How to create an effective, integrated alumni engagement strategyEvents are central to your alumni relations strategy. 36% of alumni who attend events will donate, while only 3% of disengaged alumni will give. But your events only effectively drive donations if alumni to show up. Email is pivotal to that effort.After ...

How to Advocate for the Value of Email Marketing

27 April 2022Email marketing

It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I haven't been given the time or resources I need to do it right. How can I convince my boss/team/executives to make email more of a priority?"As with any strategy, ...

Using Wi-Fi Marketing to Power Email List Growth

27 April 2022Growth Hacking

Everywhere you turn on the internet, you find banner ads, native advertising, click bait, video ads... and that’s not even counting the traditional advertising people see offline. There’s never been more advertising noise demanding the attention of today's consumers. Getting noticed in such a blizzard of marketing messages can seem almost ...

How to Increase Average Spend per Customer Using Email

26 April 2022Transactional Email

Existing customers are one of the largest untapped resources in marketing today. On average, 80% of a business’s revenue comes from 20% of their customer base. So how can you effectively increase the lifetime value of that crucial audience segment?1. REMOVE FRICTION FROM EVERY INTERACTIONRather than making a guest seek ...

Evolving your Email Audience to Combat Churn

26 April 2022Automation

Email marketing is all about building relationships. It's one of the best vehicles available for increasing customer retention and maximizing lifetime value, but to make the most of it, you have to think beyond list growth. While many brands think the more subscribers the better, that isn't necessarily the case. A smaller, more ...

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