campaigns - Mailsnap

5 Powerful Video Email Marketing Metrics

11 May 2022Best Practice

Whether you’re already implementing videos in your email marketing, or you’re looking to get started, you can’t do so successfully without knowing what to look out for. So, let's get to work! Or in this case, get down to video email metrics, because the time has come to measure the success ...

Optimizing Your Email Funnels: 4 Key Ways to Create Convertible Email Campaigns

11 May 2022Campaigns

Every business owner’s goal should be to create an efficient strategy for attracting more customers on a regular basis whilst retaining them effectively. Despite this being a simple concept, customer acquisition can often be the most difficult aspect of running a business - even if you happen to already be a ...

7 Email Marketing Secrets for Small Business: Here’s What’s Working Now!

10 May 2022Inspiration

Email is the most unobtrusive and universal way to interact with customers, and is a must-have part or any small business marketing strategy.While most small businesses use email in some form, many don’t utilize it to its full potential—and that means you’re missing out on potential sales and revenue. How ...

Email Open Rates are Dead. Or Are They?

10 May 2022Deliverablity

Email open rate tracking is essentially dead, or is it? Apple's introduction of iOS 15’s new Privacy Protection policy that will tag any email arriving in your inbox as opened, regardless of whether your audience actually opened them is at the heart of the matter. Apple has a significant market ...

6 Powerful Examples of AMP Email Campaigns

09 May 2022Campaigns

AMP for Email has been widely discussed by marketers all over the world for almost three years. But what’s all the buzz about it? Is it really worth giving it a try?What is AMP in email?AMP is a web component framework technology that allows you to create interactive emails working ...

What are the Advantages of Mobile-First Email Design?

09 May 2022Design and UX

Email marketing is a business card for communicating with subscribers. Each person, opening a message, pays attention to the visual and then to the text. The structure and content of the email: graphics, illustrations, colors, fonts - all play a vital role in reading the email to the end and ...

The Art of Selecting Email Send Times

06 May 2022Best Practice

When it comes to email marketing and the question of what day and time are the best for sending out marketing emails to newsletter and other email subscribers, the answer is “it depends.” Some marketers will tell you one specific day and time is better. Others will insist that a ...

A Beginner’s Guide to Email Deliverability

05 May 2022Templates

Email marketing is one of the most vital channels businesses can use to reach out to their audience. The fact that people signed up to your email list means they’re interested in what you have to offer. As a result, expect to generate high open and click-through rates from the emails you ...

Anatomy of an Email: Magnolia Market

04 May 2022Templates

So you've ever flipped the channel to HGTV or browsed home decor on Pinterest, you've probably heard of Chip and Joanna Gaines. They're the stars of hit television show "Fixer Upper," owners of Magnolia Homes, a remodeling and design business, and the beloved couple that made Waco, Texas a travel ...

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