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4 Real Life Uses for Animated GIFs in Your Email Marketing

GIFs are also great methods to draw attention to your emails after your subscribers have opened them. Take a look at these great examples of how businesses can (and do) utilize GIFs in email promotions.ConverseConverse announced their new Blank Canvas Monochromatic Collection with an animated GIF in this bright and ...

3 Sneaky Ways You Might Be Spamming Your Email List

It's easy to get caught up in gaining results from email and lose sight of the subscribers who are receiving your communications. When you consider your email strategies, are you certain you're not spamming folks on your lists?This essay will provide a summary of the top three ways you might ...

5 Tips for Writing a Blog Post that Converts

Now that you understand how important having a blog can be for expanding your company, it's time to get down to business and begin creating blog entries that convert visitors into buyers.To that end, we've highlighted 5 recommendations that every content marketer should remember.Determine the purpose of your materialTo create ...

3 Ways To Make Data Actionable In Email Campaigns

These days, it can be difficult to analyze all the clicks and touchpoints that your customers have with your business, and it’s only normal to ask: How do I make all this data actionable?And you’re not the only one asking this question.Don’t neglect your subject line and preheader textThis has ...

4 Hidden Secrets Behind High-Converting Emails

Assume you're the marketing manager of a mid-sized online shop, and your employer has just told you that you need to design a conversion-driven email marketing campaign. So you roll up your sleeves and go to work. You begin by opening your email editor. Then you choose an email template ...

7 Tips for Creating An Internal Newsletter That Isn’t Boring

Internal newsletters are about much more than informing everyone in the company about planned activities. Internal newsletters may be entertaining, informative, and something your staff looks forward to seeing in their inboxes.Continue reading for some pointers to get you started.Start discussionsIf you want to increase openness, your internal newsletter is ...

5 Awesome Retail Marketing Ideas and Examples

Some forward-thinking retailers have begun to take their marketing efforts to the next level by incorporating cross-channel campaigns.So, what are they doing differently, and how are they connecting various channels to create these effective marketing campaigns?Continue reading to learn about some innovative ways retailers are using marketing to drive sales, ...

3 Ways Personalized Email Marketing Can Increase Content Engagement

Marketers have set a new objective. Creating high-quality content on a consistent basis is no longer sufficient. The emphasis is now on more engaging content.Why is personalization important?Customers anticipate relevant content. The winter camping enthusiast anticipates specific sleeping bag recommendations for cold climates, how-to articles on starting a fire when ...