8 of our Favorite and Most Effective Survey Email Subject Lines
According to the results of a survey, the subject line may make or break an email.
Surveys are an excellent method to avoid email becoming a one-way street. They encourage the reader to respond by assuring them that their information is valuable.
They assist firms in determining what to sell, how to develop, and how they are doing overall with their consumer base. However, an engaging subject line is required to get the consumer to do the survey or even open it in the first place.
We’ll show you eight of the most successful survey email subject lines and explain why they’re so powerful.
8 great survey email subject line samples to consider
Did you know that more than a third of email recipients decide whether or not to open an email based only on the subject line?
There are several ways for constructing the great subject line, ranging from passionate, actionable statements to intriguing inquiries. Knowing how to organize yours will help ensure the success of your next survey campaign.
1. How likely are you to recommend us to others?
In one way, the customer who had the greatest experience and the client who had the worst experience aren’t that different. Both may be ready to inform the firm how quickly they will tell others about their experience.
This email subject line typically adheres to a fairly consistent structure. It may begin by thanking the customer before moving on to the question of how likely the consumer is to share the news.
The survey may have one or more questions. Depending on the rating, it may be followed by “What prompted you to offer this rating?” or even “What can we do to increase your rating in the future?”
Incentives for referrals and reviews are a guaranteed method to convert clients from purchasers to promoters who spread the word about your company.
2. Respond and get a free gift
Completing a survey isn’t exactly difficult. However, some individuals still consider it burdensome, and they will not want to spend their time on it unless there is an incentive.
This may be an effective method for increasing the sales of a certain product line or service sector. A gift card, for example, may be provided when a new product line is introduced. Alternatively, a free trial of a new service might be provided. In any case, it’s a method of rewarding people for doing surveys and nudging them toward future purchases.
3. Share your opinions with us
It may seem obvious, but people like being asked for their thoughts. This is particularly true for clients who have put their money down at a company. Don’t be afraid to be innovative while soliciting their feedback.
The “food for thinking” collection is ideal for restaurants and culinary businesses. Saying something intriguing is one of the most important methods for establishing a great email subject line for sales and engagement. Using smart language may mean the difference between a click and a pass. Other instances include:
- Fitness facilities: “Help us boost our service with fitness facilities.”
- Universities: “Give us the information we need to flourish,” universities say.
- Nonprofits: “Donate your comments to help us serve others,” say non-profits.
This example is successful because it does not immediately shout “this is a survey request.” The smart statement piques the reader’s curiosity, and after reading the preview or body content, they understand what the question is. They may have appreciated the originality at that point and completed the survey.
4. We appreciate your comments
People like being recognized. While they are aware that companies exist to offer a product or service, they like to be appreciated.
Not only should a customer’s money be respected, but so should their time and opinion. Shifting the emphasis here shifts the attention away from money and onto people, thereby humanizing the brand and making buyers feel like individuals rather than statistics.
The adaptability of this example is its strength. While this email specifically asks about the person’s experience, this strategy may be used for anything. This email might inquire if a customer’s problem was effectively fixed, how simple it was to join up for an online portal, or even how the firm ranks after a particular length of time has passed.
A corporation that begins with value instantly makes the receiver feel significant, providing them an incentive to continue reading.
5. Let us know how we did
This method shifts the viewpoint. Typically, the firm has an influence on a consumer. The quantity of value people get for their money is determined by the company’s performance, the quality of their goods, and the desire of their employees to go the additional mile.
How many consumers would welcome the opportunity to express their thoughts to a company? This email provides them with the chance.
The distinction between this post and the others is that the firm is not inquiring about anything that might benefit them. They are just concerned with the customer’s point of view. The subject line is all about the wording: “How pleased were you?” “How did you find your experience?”
When the survey’s only emphasis is on the consumer and their happiness, it seems more authentic – and, in some situations, more desirable to complete.
6. How has your experience been thus far?
It takes some time for the freshness to wear off. Though it might be exhilarating in some ways, it can also be a bit embarrassing. People may not be fully at ease in a new environment, and it’s wonderful to have someone inquire how they’re adjusting.
This also applies to clients who have just joined up, subscribed, or purchased.
It’s a laid-back attitude. The subject line might range from “Have you settled in yet?” to “How’s everything doing so far?”
This subject line also prepares you for a variety of alternatives. You may inquire about a client’s sign-up procedure, navigation of the site, interactions with customer support, and much more. These emails may also be delivered at different intervals. While the above email was sent 30 days after sign-up, different emails may be sent monthly, quarterly, or yearly.
7. Would you rather…
A survey does not necessarily have to seem to be a survey. While it is all about making choices, it may be reduced to a simple “this or that” option.
These emails are more concerned with keeping the user interested than with obtaining data for feedback or performance improvement.
It’s a fun method to get the reader acclimated to engaging with the brand so that when a more significant question comes up, they’re already prepared to react.
This sort of topic line is sometimes phrased as “Which is better,” “Would you prefer,” and “Pick your favorite.”
Consider asking questions regarding which product should go on sale or which sort of service bundle should be provided next if you want to utilize this strategy to gather useful information. This may be even more successful at persuading consumers to participate since it is a decision that will affect their purchase patterns in the future.
8. Do you have a minute?
One of the reasons it’s difficult to attract people to fill out a survey is that they’re afraid it’ll take too long. More than half of respondents claimed they would refuse to complete a survey if it took more than three minutes.
By beginning with a time range, you can demonstrate to readers that your survey will not take up too much of their time. This example focuses on gathering information for performance improvement, but the introductory phrase may be used for any style of survey. Consider the following suggestions for different industries:
- Franchise: “A few minutes can benefit our business,” said one franchise owner.
- Restaurants: “A few questions to help us serve you better,”
- Fitness: “A few minutes can significantly enhance our exercise facility.”
You improve the likelihood that individuals will interact with and finish the survey by mentioning it briefly. This not only demonstrates that you appreciate your readers’ time, but it also demonstrates a succinct approach, which is indicative of a more efficient brand.
Brands that appreciate their customers’ time communicate more effectively with fewer words. They are more inclined to appreciate your company if they value your time.
Wrap up
One of the most tried and proven kinds of email is the survey. You should practice it and utilize it to gain feedback from your audience. Remember:
- Subject lines may persuade someone to open an email that they might not have opened otherwise.
- Demonstrate your appreciation for your clients’ time by considering compensating them for their engagement.
- Subject lines and surveys may be tailored to a variety of sectors.
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