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The Truth about Using Emojis in Email Subject Lines

According to Jess Nelson of Email Marketing Daily, emoji use is rising by 775% every year. If so many marketers are embracing emoji, it must be a powerful tool, right? Maybe. According to Experian, 56 percent of companies that used emojis in email subject lines had a better open rate. So the chances are stacked in your favor.

We offer some pointers to help you realize the advantages of emojis:

  1. Understand your target audience
    Knowing your target demographic is the first step in developing a successful marketing plan. Retailers and restaurants, for example, may discover that emojis add a flare to their messaging. Some financial institutions and non-profit organizations may find them incompatible with their brand. The inclusion of an emoji is unlikely to boost the open rate for the following email.
Financial institutions and some non-profit organizations might determine them to be incompatible with their brand.

Demographics also factor whether whether emojis are acceptable. Because these visuals are more recognizable to millennials, they tend to react favourably. Emojis may work with an older audience, but they are more likely to be seen unfavorably by this client base.

  1. Keep in mind that less is more.
    When including emojis into your topic line, use caution. It is best used at the beginning or conclusion of your message to keep it intact. To prevent cluttering your line, stick to one or two. It may also be useful to anchor text that you want to stand out between emojis, such as this subject line:

POP Fit Clothing: 48 Hours Only Check out our Back to School Sale.

  1. Look for emoticons on prominent websites.
    There are several emoji sources available nowadays, making it simple to choose the ideal picture for your email subject line. Cutting and copying in your subject line is a simple with free services like Get Emoji and Emojipedia. You may also install an emoji keyboard to Chrome to expand your options even more.
  2. Stick with well-known emojis.
    Emojis have a lengthy history, so many popular ones are likely to be known to your consumers. Smiley faces, laughing faces, hearts, and thumbs up are all common in personal communications and work well in email subject lines. You may utilize some of the less common emojis to enhance intensity and surprise, but make sure the picture is easily identifiable by your audience.
  3. Use an emoji to increase brand recognition.
    Some firms have discovered how to employ emojis to increase brand recognition. For instance, a running shoe brand renowned for their cloud line of sneakers incorporates a cloud emoji into its email subject lines. Customers may quickly recognize emails from this organization in their inboxes if the symbol is used regularly.
  4. Allow your emoji to communicate urgency.
    This email demonstrates how to utilize urgency to compel consumers to act. You may use the same logic by using emojis in email subject lines. For example, you might utilize a red warning light or a clock to signify that your current deal is about to expire.
Chandon newsletter
  1. Test topic lines with emojis in the Chandon email
    Testing is a good idea with any email subject line, but it becomes critical when emojis are added to the mix. Testing guarantees that your emojis appear correctly for your various email consumers, in addition to finding which emojis work best.

Finish up
Emojis have been around for a long time, but they were just lately used in email marketing efforts. Follow these guidelines to properly utilize emojis in email subject lines:

Consider your business and client demographics to decide if emojis would elicit a good response.
Always remember that little is more: Use no more than one or two emoji per topic line.
Emojis: Many websites provide free emojis that you may copy and paste into your subject line.
Use well-known emojis: If you choose less popular photographs, make it obvious what they are.
Increase brand recognition: You may increase brand awareness by frequently employing an emoji that reflects your firm.
Express urgency: Emojis such as clocks and red warning lights inform your consumers that time is running out.
Test your subject lines to ensure that your emojis appear on multiple devices and are positively appreciated by clients.