email marketing - Mailsnap

Are you Localizing your Email Marketing Campaign? Why you should Be

19 May 2022Growth Hacking

Localization is a key element of marketing and should be a part of your marketing campaign.Some might view email marketing localization as an added task or a chore. But, it’s actually an incredible opportunity to reach to the very heart of your audience. It is also an excellent way to ...

Agile Email Marketing: Adapt Quickly and Effectively

12 May 2022Email marketing

If you have decided to market your business with email, it goes without saying that your marketing emails have to stand out. But you probably don’t want to spend ages creating each and every email. And that is where agile email marketing comes into play.Not only is it important to ...

Optimizing Your Email Funnels: 4 Key Ways to Create Convertible Email Campaigns

11 May 2022Campaigns

Every business owner’s goal should be to create an efficient strategy for attracting more customers on a regular basis whilst retaining them effectively. Despite this being a simple concept, customer acquisition can often be the most difficult aspect of running a business - even if you happen to already be a ...

Types of Recruitment Email Marketing Content

11 May 2022Digital Marketing

Email can be a great channel to use for recruitment. Whether you’re looking to hire employees for your company or you’re a recruiter working for multiple companies, your email list can be a huge asset … if you use it well. Find out what mass mailing is in recruitment.You probably ...

4 Reasons to Use Newsletters in Your Email Marketing Strategy

10 May 2022Email marketing

Since the dawn of the internet, newsletters have been the cornerstone of any successful email marketing strategy. A newsletter is a tried and tested format that predates email by many centuries, but newsletters have recently had a resurgence with many companies catching on to their power. Platforms are also driving this ...

How to Maintain Excellent Customer Service During the Holiday Rush

03 May 2022Inspiration

For e-commerce and brick-and-mortar retailers alike, the busy holiday season poses a number of challenges and opportunities.That may be especially true this year, when experts are forecasting an especially strong season: Holiday sales may grow 4-4.5 percent over last year, and online sales are expected to grow anywhere from 14.9 to ...

3 Marketing Webinars in Less Than 10 Minutes

03 May 2022Growth Hacking

Get quick tips and strategies to use in your marketing this year If you're new around here, you may not know that Emma hosts a ton of webinars focused on the latest and greatest in digital marketing. Or, even if you've known us for a while, we get most marketers are ...

How to Send an Effective Re-engagement Email

02 May 2022Deliverablity

What to put in your campaign Once you've built your segment of inactive subscribers, it's time to brainstorm content and build your re-engagement email. Here are some ideas to consider as you craft your campaign: Make it valuable. While coupons and monetary incentives can work well in the retail space, other industries should ...

What Should your Average Email Open Rate Be?

02 May 2022Best Practice

What's a good open rate?Sigh. While I'd love to be able to throw out a single percentage that rings true across the board – 15%, 25%, etc. – open rates are a bit more complicated than that. In fact, there is an endless number of variables to consider when evaluating whether ...

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