email marketing - Mailsnap

How Email Testing and Rendering Works and Why It’s Important

09 November 2021Testing

Have you ever crafted the ideal email on your laptop, only to view it on your iPhone an hour later and discover that the layout has entirely changed? Your heart sinks, and you've already gotten a text from your employer. What happened?A great user experience begins before you even launch ...

5 Interesting Ways To Monitor How Your Business Is Performing

08 November 2021Best Practice

You're probably in a good position if you make more money than you spend, but anybody who's ran a company knows things are lot more complex than that.Just because a problem hasn't yet had an effect on your bottom line doesn't mean it shouldn't be addressed as soon as possible. ...

Why Interactive Email is Great for Your Marketing

04 November 2021Email marketing

The emergence of interactive content has been widely reported by marketers. Anything that your customers may click, swipe, or engage with is considered interactive content. "Interactive email content raises the click-to-open rate by 73%, and adding videos to your email content may enhance click rates up to 300%," according to ...

What Every Marketer Needs to Know to Get Their Emails Delivered

02 November 2021Digital Marketing

Previously, making the inbox and bypassing spam filters were mostly determined by the content of your emails.Get a low spam score; your email was sent to the inbox. It bounced due to a high spam score.While it may seem like email providers such as Gmail and Outlook are fighting to ...

The 5 Most Common Email Marketing Mistakes and How to Avoid Them

01 November 2021Email marketing

Email marketing is critical for maintaining your brand in front of clients and getting them back to your website.However, because of the sheer number of factors that influence it, it may be rather complicated. When open rates and click-through rates are lower than expected, we begin to wonder:"Did they get ...

Use the 4 Ps Technique to Write Great Email Copy That Gets Results

29 October 2021Copywriting

Writing great email copy can be challenging, yet it’s such a critical part of marketing success. With Facebook continuing to limit how many people see your posts and Twitter click-through rates declining, email is becoming an even more important channel for your business.So how can you ensure your email copy is working to ...

Four Successful Email Opt-In Strategies (And Examples)

28 October 2021Email marketing

Email marketing is a terrific approach to increase traffic, nurture leads, and make revenue, according to top marketers. And it's easy to understand why when you look at the facts. Email marketing has a 4400% ROI on average, with every dollar invested returning $44.However, with all of this wonderful news ...

The Ultimate Guide to Excellent Email Headers (and Five Fantastic Examples!)

27 October 2021Email Tools

If you've been sending emails for a while, you may be seeking for something fresh or unusual to make them stand out. Have you thought about modifying your email headers?Looking for email header samples for your next campaign?What exactly is an email header?Because they are part of the email designs ...

Six Emails Every Small Business Should Send

25 October 2021Deliverablity

Small companies often concentrate their efforts on word-of-mouth marketing or social media buzz, but email marketing can be incredibly powerful when done correctly.In other words, if you're a small company owner who hasn't used email marketing yet, you may be passing on a chance to create trust with your most ...

5 Ways to Improve Your Email Marketing Click-Through Rate

14 October 2021Deliverablity

Marketing success metrics are always evolving.So, when we speak about email marketing click-through rates, or CTRs, we're evaluating consumer engagement and interaction with each component of your email. We can identify what each consumer liked about the message by focusing on where and what they clicked, such as tempting hyperlinks, ...

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