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Boost Cold Email Results with Personalized Video

Standing out is crucial today. As people get busier and continue to develop stronger immunity towards sales and marketing content, marketers are challenged to find more captivating ways to engage buyers. That’s why the idea of using personalized videos is so powerful. In a bid to succeed, smart marketers have turned ...

3 Simple Ways to Optimize your Abandoned Cart Emails

If you are looking for ways to minimize loss of revenue due to abandoned shopping carts, you're in the right place.Cart abandonment is an ever-growing challenge for retail marketers everywhere. According to AnnexCloud, a staggering 75.6% of online carts are abandoned by users every year. Many businesses focus on trying to bring ...

Finding your Email Personalization Sweet Spot

We all know that personalization is the key to successful email marketing.There are various studies, papers, and sources that back it up. From confirming that personalized email increases open and click-through rates to stating that 91% of customers are more inclined to shop if the brand offers them relevant content. And that is just ...

The Importance of Customer Feedback

Creating many channels of communication with your customers is absolutely critical to running a successful online business. And, there are so many excellent reasons for that.When you’re in the throes of keeping your business profitable through difficult times, dealing with the challenges of managing a remote workforce, creating, nurturing, and ...

5 Powerful Video Email Marketing Metrics

Whether you’re already implementing videos in your email marketing, or you’re looking to get started, you can’t do so successfully without knowing what to look out for. So, let's get to work! Or in this case, get down to video email metrics, because the time has come to measure the success ...