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Email testing tools for marketers

05 August 2022Testing

A successful email campaign can’t go into production without being tested in advance. For this, we’ve prepared a list of the most valuable tools to test your content and deliverability.Why do we need email campaigns? Mostly, they let businesses build trust-based relationships with users. And it’s a walk on thin ...

5 Step Quick-guide for Great-looking Emails on Mobile Devices

04 August 2022Best Practice

When you send your mail campaigns to your customers, around half of those emails are being opened on mobile devices. If you want to optimize contact engagement with your mail then you will need to captivate their attention on mobile devices.Elastic Email offers a feature within our template editor that ...

5 Email Personalization Examples that will Boost Conversion Rates

03 August 2022Deliverablity

It’s easy to see why personalization might result in higher open rates. A personalized email delivers content that customers know will be more likely to be relevant to their interests. By definition, marketing emails that aren’t personalized just can’t make that same guarantee. Without personalization, you’re taking a shot in ...

Referral Emails that Actually Get People to Share

01 August 2022Deliverablity

Every business strives to amplify their revenue, and since the dawn of marketing, referrals were there. As it's most basic form, word of mouth evolved depending on the medium that marketers have at their disposal.Naturally, today, email as one of the most used mediums has a few tricks and rules ...

A Great Unsubscribe Option – Why is this Good for Business?

03 June 2022Inspiration

It is no secret that the Unsubscribe link represents a digital marketer’s worse nightmare.Losing a bunch of subscribers after sending a campaign that took you a full night to build from scratch can certainly make you rethink your digital marketing game. Now, while reading this post, you will learn more ...

Do you Send New Buyers these 5 Post-Sale Emails?

02 June 2022Campaigns

You can turn new buyers into returning customers by sending these seven post-sale emails.If you’re an e-commerce merchant, then you probably understand that turning new buyers into returning customers means more profit for your business. It also means that you get more traffic at lower costs while promoting your business ...

How to Get Started with Data-Driven Email Marketing

01 June 2022Digital Marketing

Digital marketing has expanded over the years thanks to the development of new methods such as search engine marketing, social media marketing, and content marketing, to name a few.And yet, email is still the go-to marketing channel for companies looking for a reliable, recurring ROI. This is not to say ...

Effective Ways to Boost Response Rate – 4 Types of Recipients and How to Deal with Them

01 June 2022Ecommerce

I’m sure you know the ongoing internet joke “There are two types of people…” and you identify yourself with one or the other.For example, people who tuck their shirt in their pants or those that don’t, or this whole debate about toilet paper. They are pretty accurate and furthermore - they ...

How to Connect Better with Customers?

27 May 2022Best Practice

How to stay connected?Talking to your customers is important, and currently, it’s a baseline for any successful business. Without any sort of dialogue in this day and age, your company might get less traffic and recognition that equals less revenue. Excluding communication from your marketing strategy is losing opportunities to ...

Using Human Psychology to Improve your Email Marketing

25 May 2022Deliverablity

Marketing is all about creating a demand for a product or service among your target audience by reaching out to them with innovative tactics for the same. Study any marketing email, display/ print ad, or jingles. You will observe that they are no mere words. Everything in them is fine-tuned ...

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