deliverability - Mailsnap

7 Email Marketing Secrets for Small Business: Here’s What’s Working Now!

10 May 2022Inspiration

Email is the most unobtrusive and universal way to interact with customers, and is a must-have part or any small business marketing strategy.While most small businesses use email in some form, many don’t utilize it to its full potential—and that means you’re missing out on potential sales and revenue. How ...

Email Open Rates are Dead. Or Are They?

10 May 2022Deliverablity

Email open rate tracking is essentially dead, or is it? Apple's introduction of iOS 15’s new Privacy Protection policy that will tag any email arriving in your inbox as opened, regardless of whether your audience actually opened them is at the heart of the matter. Apple has a significant market ...

6 Powerful Examples of AMP Email Campaigns

09 May 2022Campaigns

AMP for Email has been widely discussed by marketers all over the world for almost three years. But what’s all the buzz about it? Is it really worth giving it a try?What is AMP in email?AMP is a web component framework technology that allows you to create interactive emails working ...

The Art of Selecting Email Send Times

06 May 2022Best Practice

When it comes to email marketing and the question of what day and time are the best for sending out marketing emails to newsletter and other email subscribers, the answer is “it depends.” Some marketers will tell you one specific day and time is better. Others will insist that a ...

A Beginner’s Guide to Email Deliverability

05 May 2022Templates

Email marketing is one of the most vital channels businesses can use to reach out to their audience. The fact that people signed up to your email list means they’re interested in what you have to offer. As a result, expect to generate high open and click-through rates from the emails you ...

Anatomy of an Email: Magnolia Market

04 May 2022Templates

So you've ever flipped the channel to HGTV or browsed home decor on Pinterest, you've probably heard of Chip and Joanna Gaines. They're the stars of hit television show "Fixer Upper," owners of Magnolia Homes, a remodeling and design business, and the beloved couple that made Waco, Texas a travel ...

Quick Tips for Driving Engagement and Revenue During Holiday Season

04 May 2022Deliverablity

The holiday season has officially arrived – a fact that’s both exciting and frightening for marketers. It’s a season of massive traffic increases and, with that, huge sales opportunities for ecommerce businesses. Last year, online sales during the holidays added up to $102 billion in revenue, and retailers are anticipating ...

How to Send an Effective Re-engagement Email

02 May 2022Deliverablity

What to put in your campaign Once you've built your segment of inactive subscribers, it's time to brainstorm content and build your re-engagement email. Here are some ideas to consider as you craft your campaign: Make it valuable. While coupons and monetary incentives can work well in the retail space, other industries should ...

Anatomy of an Email: Gordon Ramsay Restaurants

02 May 2022Design and UX

1. If you work in marketing or communications for a restaurant group like Gordon Ramsay Restaurants, chances are good that you're tasked with sending out a ton of information – restaurant openings, menu updates, event invitations, etc. – in a single monthly newsletter. So how do you format all that content ...

How to Drive Conversions with Content Marketing

29 April 2022Copywriting

Content best practices to boost revenue and long-term results First off, content might not always be at the forefront of your marketing strategy. You know that your customers want value, but you still need to generate sales. It's the main goal and measure of success for marketers in the majority of ...

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