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How These Four Brands Released a Product During COVID-19

With the changes that come with a worldwide pandemic like COVID-19, it's tough for many businesses and marketers to determine what business as usual should look like.So our question is, how do you tackle new product introductions during a crisis?While some firms have positioned their launches to be effective during ...

Black Friday Emails Matter👊🏽

We don't need to neglect two of the biggest shopping days of the year, Black Friday and Cyber Monday, just because everyone is chanting "Black Lives Matter."As a result, a smart email marketing strategy will keep your company in the forefront of people's minds over the Christmas season.But don't worry, ...

5 Habits that Kill your Email Deliverability

Email deliverability measures the success of your emails reaching the inbox without being bounced or flagged as spam.In this piece, we'll look at seven things you may be doing, sometimes without even realizing it, that are hurting your email deliverability.Too many graphics in email designSpam screening is now focused on ...

5 Virus-Free Symptoms Why Email List Hygiene Matters

The only way to have a powerful email marketing strategy is by having an effective email list. That’s why proactive email list cleaning is an essential part of any successful email marketing strategy.Which email list should you clean?As an eCommerce business, you’ll likely have different contacts. For example, your contact database ...