The list of newsletter advantages is almost limitless. As customers become increasingly engaged with companies via digital channels, creating a newsletter helps you to remain connected while also providing value to your readers.

The top newsletter dos and don’ts for every email marketer

Are you ready to start your newsletter? What are the best practices to adhere to (and avoid)? Let’s take a look at our top newsletter dos and don’ts that you should follow before sending out your next campaign.

Newsletter actions

While there isn’t enough time to go through every newsletter recommended practice, here are the top four to get you started.

Send personalized emails

Your newsletter is an excellent chance to deliver dynamic material depending on previous actions and preferences of your subscribers. For instance, if you’re delivering a monthly email on the best restaurants in America, divide the material by geographic area so that it’s relevant to each reader.

Include obvious CTA buttons

Include a big CTA button that directs them to their next destination, whether it’s reading another blog post, downloading a new whitepaper, or visiting your website. The CTA button should be front and center in the email design, with simple content that sets expectations, such as “Learn more,” “Download now,” or “Register now.”

Mobile optimization

You must create a responsive newsletter with a width of 600px to guarantee that it displays effectively on all screen sizes and email service providers. You should also consider mobile design when establishing simple CTAs, writing succinct content, and preparing for a “image off” experience.

Encourage others to share

A newsletter’s purpose is to build an engaged list of subscribers who are devoted to your business. After all, the money is in the list, and the more your subscribers interact with your message, the more probable it is that they will buy your items or services. Use social sharing buttons in your newsletter to allow readers to share your content and promotions with others, which will help you build your email list.

Don’ts for Newsletters

Now that you’ve learned a few recommended practices for newsletter development, it’s time to learn which bad habits to avoid.

Create ambiguous topic lines or preview text

The subject line of your email is your subscriber’s first impression of it, and it might be the difference between a click and being tossed in the trash. You want to create a subject line that is both catchy and brief, with no more than five words. Because the typical customer reads their email rapidly, your subject line must capture their attention and build expectations for the content.

Forget about usability

Consider the following things while creating an accessible newsletter design:

• Avoid using visuals or color to communicate a message.
• Make sure the writing shows out against a high contrast/color backdrop.
• Include logical reading sequences such as left-to-right and top-to-bottom.
• For pictures, use alt text.
• Create useful wording for your links.
• In the code, arrange the header components in the following order

Send without first testing

Before you hit the “send” button on your newsletter, test it on numerous devices and email service providers. Frequently, the email displays in the inbox substantially differently than intended, and email providers may completely block specific components. You should also double-check for formatting errors, broken links, and typos.

Conclusion

Email newsletters may be a terrific method to engage with your subscribers and drive them along your sales cycle while also offering good material. By following our list of dos and don’ts, you’ll be well on your way to creating effective newsletters.

Watch this video from Kate Emiley to learn more about increasing open rates with your email newsletter.