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Using Human Psychology to Improve your Email Marketing

Marketing is all about creating a demand for a product or service among your target audience by reaching out to them with innovative tactics for the same. Study any marketing email, display/ print ad, or jingles. You will observe that they are no mere words. Everything in them is fine-tuned ...

Boost Cold Email Results with Personalized Video

Standing out is crucial today. As people get busier and continue to develop stronger immunity towards sales and marketing content, marketers are challenged to find more captivating ways to engage buyers. That’s why the idea of using personalized videos is so powerful. In a bid to succeed, smart marketers have turned ...

How to Reach Millennials with Email Marketing

Connecting with younger generation through email may be a difficult task. But is it really?I’m sure you’re familiar with the term “Millennials are killing industries” that was once a popular title of many articles. They mourned over cable TV, doorbells, or even divorce. Furthermore, many are sharing similar concerns when it comes ...

3 Simple Ways to Optimize your Abandoned Cart Emails

If you are looking for ways to minimize loss of revenue due to abandoned shopping carts, you're in the right place.Cart abandonment is an ever-growing challenge for retail marketers everywhere. According to AnnexCloud, a staggering 75.6% of online carts are abandoned by users every year. Many businesses focus on trying to bring ...

Finding your Email Personalization Sweet Spot

We all know that personalization is the key to successful email marketing.There are various studies, papers, and sources that back it up. From confirming that personalized email increases open and click-through rates to stating that 91% of customers are more inclined to shop if the brand offers them relevant content. And that is just ...

Master International Email Etiquette with these 5 Tips

The world as we know it has grown increasingly smaller as we integrate technology into every interaction that we have.Whether it be collaborating with team members, project management, or even how we exercise. The email has been one of the main technologies perpetuating this change. It makes international business and collaboration more convenient ...

7 Tips for a Converting Email Sales Funnel

Any subscribers list starts with that one first email. The main differentiator between big successful lists and lists that do not work is the way that they are created and treated.With 3.9 billion people using emails daily and email being the preferred means of communication for 73% of millennials, email marketing is something you ...

The Importance of Customer Feedback

Creating many channels of communication with your customers is absolutely critical to running a successful online business. And, there are so many excellent reasons for that.When you’re in the throes of keeping your business profitable through difficult times, dealing with the challenges of managing a remote workforce, creating, nurturing, and ...