One of the best marketing methods for small companies is still email. Since having an account is completely free, almost everyone has access to it.

Your small company should concentrate on writing attention-grabbing follow-up emails as a result.

Every small company must have a successful strategy for sending follow-up emails. Thankfully, creating such email campaigns isn’t that difficult.

Why you should send the ideal follow-up emails

Follow-up emails are a great method to boost sales and enhance the effectiveness of your email marketing. Emails sent as a follow-up should:

When you use them in an email marketing campaign, you may get two times the return from cold calling.

If you add the first name of your subscribers, your open rates will rise by 29.3%.

Upon receipt, they may raise phone contact rates by 16%.

How to compose effective follow-up emails

You must put effort into each campaign if you want your follow-up emails to generate purchases. To make the most of your impression, concentrate on each element in an email.

Create a catchy topic line

Your email subject line is the second thing your subscribers read, just after the name of your business. They won’t read your email if the subject line doesn’t pique their interest, give some insight, or offer anything of value.

The subject line of this thank-you email from Allbirds, a shoe manufacturer, is appropriate for the name of the firm: “Your Feet Say Thank You:” Following that, they post a smart picture with a text that alludes to their wool-based products: I thank you.

Add motivational preheader text

People read the preheader content that appears in their inbox immediately behind the subject line. If you omit to expressly provide this information, it could be left blank, display the first line of your email, or say something general like “see this message in browser.”

Take a look at how the wording in this follow-up email from the outdoor gear brand VOORMI employs imaginative imagery to highlight their latest offering, the Wolf Creek Parka:

Use pertinent, excellent pictures

Using images to increase interest in emails makes them more attractive.

Regardless of your option, high-quality photos that compliment your content are required. You may also attach movies, but attempt to embed them rather than embedding them in the email. This will make it simpler to load the emails.

Consider this Backcountry follow-up email, which contains a generic CTA to shop for camping gear as well as a more targeted CTA for product recommendations:

Create text that speaks to your target audience

You don’t have to create a book to pique people’s interest. You must, however, produce content that is both helpful and succinct.

When Casper wants customers to evaluate their goods, they send out an email asking them to share their experience and how they slept. They also include a product picture and a CTA seeking a review, so they don’t try to make any more sales pitches in their follow-up email.

Create an attention-grabbing CTA

Your CTA is the last and most important component of any follow-up email.

A captivating CTA is more than simply a “buy now” button or a “read more” link. Your CTA is a mash-up of the language, colors, and visuals you employ to entice readers to open your email. You want folks to take THEIR action.

Pinterest employs follow-up emails to notify users when the price of a pin has fallen, rather than the conventional “purchase now” CTA. Their CTA encourages consumers to “look closer.” They also employed color to draw attention to the CTA. People will be lured to the button if the CTA matches the color of the cheaper pricing content.

Conclusion

Every digital marketer should prioritize the creation of follow-up emails. Follow-up emails allow you to provide useful information to your consumers, which may help you close business. When you’re ready to construct your follow-up email campaigns, follow these basic guidelines:

Consider thinking beyond the box. Find every chance to contact your prospective consumers in order to seal the purchase.

Concentrate on the desired activity. Use follow-up emails to persuade subscribers to take specified activities.

Increase performance by using automation. An automated campaign saves time while increasing the efficacy of your email marketing.

With a little time and effort, you can produce follow-up emails that will entice your readers to work with your company. All you need are the correct tools.

Let’s go through how to write a follow-up email sequence if there’s no response. Watch this video from Alex Berman.