With so many digital marketing tools available, some businesses have relegated email newsletters on the back burner.

While SEO, social media marketing, and paid advertisements may all benefit your company, email remains a great tool for promoting your brand and communicating with consumers.

What exactly is an email newsletter?
An email newsletter is a regular email message provided by a website, blogger, or individual.

You may direct your newsletter to your website, which hosts your information and services. On the other side, maybe your company starts and ends with your newsletter, with just a registration page for individuals to subscribe.

Email newsletters assist your business in staying in touch with clients and prospects. You may keep your audience up to speed on the newest advice, news, goods, services, and corporate updates by sending out frequent email messages.

Some email newsletters are weekly content digests, much as Rolling Stone’s roundup. Take note of how each item on the list provides a “taste” of what the reader will read, compelling them to click through for the entire story.

Other email newsletters are used to publicize upcoming events or items. They may also be used for internal communication with employees, contractors, and freelancers.

Here’s another San Diego Chargers newsletter example:

Newsletters of many kinds
As a result, email marketing, particularly the distribution of digital newsletters, is a wonderful approach to advertise your company. But where do you start? Choosing the sort of newsletter to send is one of the initial stages. You have two options:

Newsletters in HTML
HyperText Markup Language is abbreviated as HTML. It’s the code that many websites use, and you can use it to liven up your email newsletter, just as the Rolling Stones did.

You may incorporate CTA buttons, animated gifs, and even video in your email message if you utilize HTML. Should you, however? We’ll be there in a second.

Newsletters with plain or simple content
Emails in plain text are precisely what they sound like. They feature solely text (formatting and links are permitted), but no media components, such as gifs or vivid colors, are included.

If you’re not sure what a text email looks like, open the most recent email message from a family member or acquaintance. That’s all.

The advantages of plain-text newsletters
For years, people have debated whether HTML or plain-text emails are superior. HTML may appeal to marketers who want bells and whistles, but it isn’t always the greatest option.

While we often debate the advantages of HTML and plain text, we’ll defend the advantages of plain-text newsletters today.

Among the advantages are:

Experience under control
When you include photos, gifs, buttons, and videos in your HTML email newsletter, they may not be seen in all email clients.

In contrast, since any email client will load the information, you will be able to manage the experience with simple-text newsletters.

Quicker loading
The number of components crammed into an HTML mail will slow down the loading time.

If it’s slow, they’ll stop their efforts, throw your message in the garbage, or even unsubscribe from your list. Because simple-text newsletters aren’t clogged with code and media assets, they load significantly faster.

Increased participation
Simple-text emails simulate a one-on-one interaction with your reader. They are comparable to communications you might get from relatives or friends, so the same sort of message from a firm seems more personalized.

Every gadget is compatible
Plain text email messages are compatible with all devices, including smartphones, tablets, wearables, and desktop or laptop computers. You don’t have to be concerned about the responsiveness of your fancy message components since, well, there aren’t any.

Simple-text newsletter examples
Because you’re utilizing plain text, your email newsletters should be brief. Explain why you’re contacting the subscriber and then get to the point.

This Mailcharts example is a great no-nonsense email newsletter to new subscribers. According to the subject line, the organization want to assist with email marketing.

Fizzle produces a newsletter for entrepreneurs who want to learn how to start a business:

Expedia’s Cruise Ship department is another organization that employs plain-text emails. It offers users with information on different locations and the newest bargains through its “CruiseShipNews” newsletter (see below). You’ll note that the email makes good use of white space and lists to make it visually appealing.

In rare situations, an email may seem to be in plain text but is really HTML. This is intended to seem as though it were sent by a friend or colleague.

You may reap some of the advantages of basic text email newsletters, but not all of them. An email message from marketer Neil Patel is an example of this method:

Conclusion

Even though HTML email newsletters enable you to include many of the components found on your website or social media page, there are compelling reasons to keep it simple.

Better engagement, quicker loading time, and a more regulated user experience are among them. If you decide to send an HTML email, you might consider providing a plain text version as well, so your readers have a choice.