People like us often extol the virtues of include relevant or catchy material, but it sometimes needs more than words to get readers to interact with your email newsletters. While providing incentives like as tips and blog articles might be beneficial in terms of increasing clicks, how effective are they in reality?

The most useful stuff wins

While it’s not unexpected, the most popular offerings were templates and eBooks, which were goods that aided their members (primarily marketers and content makers) in their work.

Do you think your industry or brand isn’t ripe for eBooks? Look no farther than Flywheel, a business that performs online WordPress migrations and may have begun with similar reservations.

They do, however, an excellent job of providing extra resources to their clients. Take a look at this email, which highlights their eBooks on themes ranging from blogging to business:

The sky is the limit when it comes to templates, and there is no right or wrong way to accomplish it. Simply consider your consumers and the templates they may use in their lives or businesses.

For ideas, check out Design Files’ announcement of new design templates:

Take note of how both of these emails have a simplified style and clearly highlight the extra content resources that they provide. After all, according to this research, it is the greatest value-add to these emails!

While blog postings are a typical source of mailing content, they only drew half as many clicks as the downloads included in Bluewire’s testing, with a 5-14% click-through rate.

But it doesn’t mean you should abandon blog post email content entirely—just fine-tune it, test it, and discover what works for you. Morning Brew, for example, is an email newsletter that does an excellent job of keeping content-centric emails bite-sized and easy-to-consume.

The reader’s attention is drawn to the most crucial component of the design, which is minimalist and tidy.

Is content marketing worth the effort?

Creating things like templates, of course, costs time, effort, and skill, so how can you justify such an investment? Potentially by having much better outcomes than you would have otherwise, say if you put a reasonable level of effort into your campaigns.

Receiving five times the number of clicks as other marketing-industry newsletters isn’t a bad outcome, particularly if lead generation is your thing.