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Spare a Thought for Subscriber List Names

Make your subscription lists visible to everyone.

While this is a terrific concept in the sense that your subscribers may see the email list names to which they are subscribed at some time, there are other, equally essential reasons why you should adopt a subscriber list naming standard, or at least give these names some attention.

Continue reading to find out more about email distribution list name standards. We’ll also discuss the necessity of segmenting your email list by name and present some instances.

Why should you be concerned with the names on your company’s email lists?

Subscriber list names might help subscribers understand where they are joining up from and keep things organized.

Assume you offer a coworker administrative access to a customer account while you’re away. During that period, there is a significant increase in total signups, and the customer is curious as to where they are coming from. If this colleague is unfamiliar with the account, listings labeled “Client site’s Newsletter page” and “Oct webinar signups” are less likely to cause misunderstanding than “Web subscribers” and “Events.”

With email list names, I’m putting in a good word for authorization

Assume someone on your team gives you a list of people to include in a monthly newsletter. Immediately after the launch of this campaign, a subscriber responds, inquiring as to how they got on the list.

From a permission standpoint, being able to look at an email list containing names and answer with, “It seems like you joined through our in-store registration form,” is significantly superior than, “Oh, but you’re on a list named September Signups!”

Why should you separate your subscribers into distinct business email lists?

You may give customised material to subscribers by segmenting your list. These targeted campaigns have the potential to increase your open rates, click-through rates, and revenue by 760%.

Are you attempting to segment your list but seeing significant information gaps? Send emails requesting subscribers to give information, such as this one from Topshop.

Are you trying to segment your list but facing massive information gaps? Send out emails like this one from Topshop asking subscribers to provide information.

Ideas for email list names and segmentation

Determine your audience’s preferences and go from there (just remember to keep your list names respectful).

“Our Most Devoted Supporters”

To begin with, split your list into categories depending on email campaign involvement. Subscribers that routinely open and engage with your emails are your “greatest admirers.”

Consider labeling your inactive subscribers something generic, such as “general subscriber list,” to convey the message without referring to them as “weak connections” or “duds.”

“Awesome Grandmas”

Organizing your subscriber list by demographics, such as age, is an excellent approach to give targeted information. However, the names on the list might be less than flattering.

Nobody wants to be on a list named “old ladies” or even “senior women,” but email list titles like “cool grandmas” are likely to get a lot of attention.


Geolocation-based list segmentation may assist all types of companies.

This form of segmentation is vital for national or worldwide e-commerce websites. Local brick-and-mortar firms, on the other hand, may segment their subscribers based on hyper-specific neighborhoods or regions. Consider how beneficial this knowledge may be when it comes to opening and marketing a new shop.

“Nutrition Guide eBook Subscriptions”

A subscriber will eventually forget that they provided you their email address and get irritated that you are sending them emails. This occurs to everyone.

When this occurs, you should respond as precisely as possible. Failure to establish that they granted you permission to contact them may result in expensive litigation or harm to your brand’s image under the new GDPR standards.


Most marketers don’t give email list names much care since they’re only used for personal reference. Even so, it’s a good idea to name your business email lists as if everyone on the planet can view them. This not only prevents humiliation if a subscriber reads the list name, but it also allows you to separate your list into relevant categories for delivering targeted emails.