2021, like any other sector, promises to be a year of innovation and progress. However, in order to keep ahead of the competition, you must be up to date on current fitness marketing trends.
Don’t know where to begin? Don’t be concerned. We’ll go through five fitness marketing trends to include in your 2022 marketing plan.
1. User-generated content promotes trust and attracts new leads
Any digital marketing plan must include user-generated content. But it’s much more so in the fitness sector.
Almost 84% of customers believe internet reviews are more trustworthy than personal recommendations from friends and family. This makes user-generated content more important than ever.
User-generated material may take several forms, including:
- Social responsibilities
For example, if you go to Instagram and use the search option to see the newest updates from your favorite company, you’ll often come across material that’s been tagged and shared by other consumers.
Here’s a sample of material published by Beachbody users.
Each photograph is a one-of-a-kind piece of user-generated content.
This is not just free material that the fitness company can utilize, but it’s also ideal for persuading folks who aren’t sure whether Beachbody is appropriate for them.
Here’s the thing: Beachbody was once huge due to their infomercials. Their current success is mainly due to the usage of user-generated material, such as the example above.
You want to provide unvarnished evidence of your fitness brand’s performance. The utilization of user-generated content is one of the most effective strategies to develop trust between your business and new leads.
2. Influencer marketing is rapidly expanding
Influencer marketing has become a significant component of many social media marketing strategies, and it shows no indications of abating. This is particularly true today that social media is a preferred platform for all companies and sectors.
Orangetheory Fitness often use influencer marketing to their benefit. They even have a Pinterest page devoted to their famous clients.
Having these celebrity endorsements may make or break your fitness brand’s marketing efforts. Celebrity endorsements aren’t the only method to sell on social media.
Influencer marketing may be included in a variety of ways:
- Recruiting a trustworthy buddy to serve as an influencer
- Contacting industry experts or macro-influencers (those with over 10,000 followers)
- contacting micro-influencers (those with under 10,000 followers)
3. It is critical to provide personalized fitness and wellness solutions
Personalization is a fitness marketing trend that should be included into your company’s plan.
Consumers in the fitness industry are searching for a customised answer to a very unique pain issue. As a result, any company that takes a one-size-fits-all strategy will find it difficult to gain momentum.
Instead, fitness businesses must concentrate on the person.
Noom is one company that is now marketing tailored solutions. They provide newcomers with a short, 30-second online examination that creates a health and wellness plan tailored to the individual’s requirements.
4. Visual and video marketing are worthwhile investments
Visual and video marketing is another rapidly growing trend.
And, when it comes to instructional material, fitness is an industry that is best marketed via visual content.
The human brain processes visuals roughly 60,000 times quicker than words, according to scientific evidence. This is due to the fact that almost 90% of information conveyed to the brain is visual.
As a result, new exercise solutions are emphasizing visual material for consumers.
The Mirror is an outstanding example of this technology.
Mirror, as the name indicates, provides consumers with a sight of themselves while working out to guarantee proper form. It has been a huge success, and many satisfied consumers have submitted user-generated material as a consequence.
Incorporate images and films into your marketing materials. Give prospective leads a reason to stick with your brand.
5. In your fitness marketing, use an omnichannel strategy
Finally, one of the most notable fitness marketing trends is the omnichannel strategy. This approach employs a variety of marketing channels to assist establish a consistent customer experience.
Planet Fitness’ strong omnichannel strategy may be attributed to their mobile app. Their app assists users in tracking exercise objectives, storing their membership card, and locating nearby facilities. What’s important to remember here is that their ultimate objective – regardless of the channel their customers utilize – is to offer an exceptional user experience.
When it comes to new fitness marketing trends for 2022, we recommend that you investigate a variety of trends. Keep the following in mind as you plan your digital and email marketing tactics for this year:
- Content created by users
- Marketing using influencers
- Individualized solutions
- Marketing using images and videos
- An omnichannel strategy