If your receivers never see your emails in their inboxes, the time and work you put into creating and running your email marketing campaigns was completely in vain.

HubSpot explained the concept of email deliverability quite well:

Email deliverability is the measurement and comprehension of a sender’s success in getting their marketing message into people’s inboxes.

So, certainly, the goal is to arrive in people’s inboxes rather than spam them.

Here are the five email deliverability fighters who have demonstrated their value in the battle against spam, broken links, dull subject lines, and unsubscription.

Warrior 1: Anti-Spam Alexander the Great

Alexander battles with subject lines that are brief and non-spammy.

It is usually best to keep subject lines concise and to the point. It is not suggested to have more than 30 characters. It should be intriguing and appealing, but not aggressive or salesy.

Email marketers should begin with action words and use appropriate emojis based on the topic. Use of all capital characters, exclamation marks, and spammy terms is not permitted. You might also mention the company’s competition or the overall value offer.

The subject lines must concentrate on the main message and be relevant to the email content.

Warrior 2: Duncan the Personable

Duncan personalizes his emails with his powerful pen.

To increase your email deliverability, you must obviously satisfy two parties: the internet service providers (ISPs) and the receiver. However, if you can fulfill the latter, the former will take care of itself.

Your emails should be 3-4 words long and have three critical elements: goal, value proposition, and call to action (CTA).

Consider the body of your email as well, keeping a suitable image-to-text ratio, ensuring links operate correctly, and ensuring Alt Text is there for all photos.

Warrior 3: Oscar the Selfless King

Oscar does not discriminate when segmenting his email list.

This section requires you to split your email list appropriately. It would increase your involvement and assist you avoid mail traps.

Warrior 4: Ethan the Reliable

Ethan uses his excellent reputation to bargain with his adversaries.

The better the score of the reputation determined by internet service providers (ISPs), the more likely your emails will be delivered to the mailbox.

Sending frequency and volume, amount of spam complaints from recipients, spam trap hit rate, hard bounce rate, number of unsubscribes, and recipient management are some of the components.

Warrior 5: Troy the Terror Prince

Troy makes certain that his subscribers have the choice to unsubscribe.

Allow your subscribers to unsubscribe if they sign up for your updates. This is a crucial component in retaining your audience. Make an unsubscribe link available in your outgoing email campaign.

You must also ensure that the unsubscribe links are visible and functional.

Conclusion

Like the rhetorical question “Does a tree fall in a forest and no one is nearby to hear it?” we may ask in email marketing “Will you have a positive ROI if your emails don’t arrive in the inbox and no one reads your emails?”

Allowing these fighters and their attributes will considerably increase your deliverability.