When you’re just starting started with email marketing, rumors fly like wildfire. One media may publish erroneous information about email marketing best practices, and before you know it, it has spread.

Worst of all? True email marketers suffer when they believe these email marketing myths.

We’re currently dispelling these myths.

Myth #1: Unsubscribing is usually a negative thing

You should be aware of proper email list hygiene as an email marketer. Users who unsubscribe from your emails are really doing you a favor by cleaning up your list.

In reality, many disinterested subscribers just ignore your emails and never unsubscribe, leaving you with a large number of email addresses that are merely taking up space in your database and affecting the performance of your campaign.

What should we do?

• Give your clients more alternatives,
• Provide options for both choosing down and opting out.

Myth #2: The optimal time to send an email is in the morning

Many email marketers think that the early bird gets the worm and send their email marketing in the morning.

However, MailChimp uncovered some astonishing facts when they evaluated over a billion emails related marketing email send time. It was discovered that after 12:00 PM, receivers are more likely to check their email.

The statistics also found that the hours between 2:00 and 5:00 PM are the busiest for email opens by time of day.

Myth #3: Sending too many emails will annoy your recipients.

One of the most popular fallacies is that if you send to your list regularly, you will upset your subscribers or, worse, your emails may be labelled as spam. 

People, don’t trust all they say!

According to an Alchemy Worx research, increasing your email send rate from one per month to four may more than double your open rate (from 10% to 24%). On average, an increase in email sending frequency leads in an extra 11% of revenue for the company.

To put the record straight, fewer than one subscriber out of every 2,000 will designate an email as spam. With a 1:2,000 ratio, it is fair to conclude that the chances are in your favor.

Based on these findings, you may conclude that increasing your email sending frequency will not lessen the effect of your efforts, but rather improve them by resulting in fewer unsubscribes, greater open rates, and a rise in income.

Myth #4: Plain text emails are not as effective as fully prepared ones

While clean and well-designed templates may be a fantastic benefit to your firm, our own testing revealed some unexpected outcomes.

Only two of the eight initiatives launched by a study group used plain text emails; the others used custom templates.

What a surprise!

Plain text emails were the two that consistently outperformed all other efforts. Plain text emails may have an advantage since they are simpler to produce and the receiver does not feel like they are being advertised to.

Myth #5: Email marketing is no longer relevant

We’ll wrap things off with the most apparent email marketing misconception. This dates back to the dinosaur period.

Instagram and Snapchat are popular among Millennials and Generation Z, and they are abandoning Facebook.

So why do they want email? The reality is that customers of all ages like email.

This is not to deny that email is ubiquitous and worldwide. According to Radicati Group, 3 billion people use email globally.

Conclusion

Email marketing has been around for a while, but it is always developing. Before you leap in headlong and implement a marketing approach you saw on the internet, be sure there is research to back it up. Be a courageous data warrior who goes where testing shows you should.

Watch this video of Alex Cattoni sharing the 9 alarming truths about email marketing that all digital marketers and copywriters should undoubtedly be paying attention to right now to have a better understanding of the true score with email marketing.