Who doesn’t like a good laugh? It’s one of the most effective treatments there is.

Laughter, according to Psychology Today, lowers pain, enhances the flow of oxygen to the heart and brain, and helps us to handle suffering better. As a result, being able to make others laugh is always advantageous, both in life and in business.

Here are some of the most amusing methods to incorporate comedy into your email subject lines.

Screw It, Let’s Just Give Everything Away! (Chubbies)

Chubbies is one of the most amusing brands on the market. Go ahead and check out their Instagram sites to see how they can make you giggle.

They have articles like this.

And this.

Their brand is predicated on comedy, and judging on the reaction of their audience, it has served them well. The subject line above, “Screw it, let’s just give everyone free things,” was the ideal way to advertise Chubbies’ “Julyber Monday,” in which they handed away free products for 12 hours.

This is how the email looked.

Despite the fact that they are making their consumers laugh, their campaign features all of the traits that Chubbies readers anticipate – humorous, vintage, charming, and confident.

Are You a Prodigy? You Might Be. (From the Dollar Shave Club)

Do you know what Dollar Shave Club is?

They are recognized for their high-quality razors, their ability to ease the grooming procedure, and their outrageous sense of humor.

Their 2012 advertisement, “Our Blades Are F***ing Great,” launched them to fame.

The guy speaking in the film is their creator, Michael Dubin, who uses deadpan comedy to advertise Dollar Shave Club’s blades and adopts a humorous approach that had previously been unheard of.

What occurred next was that their sense of humor spread to their email marketing campaign. Their topic lines are all clever, and this one is no exception.

In a few lines, they’re speaking to their readers and telling them that it would be silly to squander their money on pricey razors from huge brands and that they should instead make the prudent decision of purchasing razors from Dollar Shave Club.

The email’s content depicts a child solving hard mathematical computations on a whiteboard. There is also a clear CTA pushing people to join right away.

As an extra bonus, here are some more amusing Dollar Shave Club topic lines:

1. “Who’s the genius?“
2. “Hey babyface, not so hairy?“
3. “Put your old blade out of its misery.“

We Foresee Something Fantastic in Your Future (Birchbox)

Birchbox is a monthly beauty and grooming subscription box company. They don’t have the outrageous comedy of Chubbies or Dollar Shave Club, but they do have a lighter, happy attitude.

And that type of excitement is always evident in their email marketing.

The aforementioned subject line is humorous and demonstrates that Birchbox does not take itself too seriously, which most readers find attractive.

It’s also exciting and piques many people’s attention, and they can’t help but wonder what’s fantastic in their future.

When readers receive the email, they will find a fascinating visual of fortune-telling origami, as well as a simple CTA that states “Let’s Play.”

We Need to Talk… (Missguided)

No matter how fantastic your email marketing campaign is, many readers will ultimately lose interest and interact with your material less and less over time.

They might even cease opening your emails entirely. This one example from the women’s apparel sector, Missguided, is the ideal approach to discuss it.

‘Hey, We Need to Talk,’ is a humorous subject line that readers would expect to hear from their significant others during a romantic argument or drama rather than from an e-commerce firm.

While the reader reads it, Missguided elaborates, adding, “We used to be solemates,” when marketing their shoes.

Having something like this can significantly lower your email churn rate and keep things interesting.

We’re Bringing Back Sets-y (Sephora)

Playing off pop culture is another way to include comedy into your subject lines. Sephora accomplishes precisely that with this email.

“I’m bringin’ sexy back, those other lads don’t know how to behave,” Justin Timberlake sings in his 2006 song “Sexy Back.” It’s a lyric that will live on in pop culture and a song that, despite being over 20 years old, most people instinctively remember.

Subscribers are drawn in by this kind of amusing subject line.

This distinguishes the email from the herd. Just make sure your reference isn’t too obscure or strange so that the bulk of readers grasp it right away.

Witch , Please! (Modcloth)

Modcloth is a vintage-inspired women’s apparel shop based in the United States. They have a colorful, fun, and dynamic brand identity. They have the advantage of not being hesitant to include comedy into their email marketing.

This subject line is for a Halloween-themed email encouraging readers to “Shop at the Boo-tique” – a delightfully clever CTA.

Modcloth teaches email marketers to search for methods to capitalize on holidays and seasonal patterns.

I’ll Call You Later. Don’t Call Me Later, Call Me Dad. (Mack Weldon)

This topic line is a dad joke – a joke delivered by dads with a clear punchline or predictable play on words. These jokes are often regarded as cheesy.

Although dad jokes might be cringe-worthy, many people find them amusing. That’s why Mack Weldon, a luxury men’s apparel company, incorporates dad jokes into their email marketing strategy.

When the recipients receive the email, they are surprised with another witty line that states, “If you can’t improve his jokes, improve his clothes.”

Conclusion

Humor is an underutilized email marketing tool. According to Oracle’s chief marketing strategist, Steve Olenski, “humor breaks down boundaries, displays personality, a.k.a. exposes a brand’s human side.”

Taking inspiration from these amusing email subject lines can help you get your creative juices flowing and connect with your readers better.

Which of these instances did you find the most amusing?