Email drip campaigns are an excellent approach to drive sales prospects and existing customers through your sales funnel in a logical, well-planned manner that results in conversions.

A good campaign of this sort “drips” information and tempting features to generate interest, promote action, and nurture leads’ connections.

Drip campaigns are also known as trigger emails, automatic emails, and lifecycle emails, but they all have the same aim in mind: client conversion.

Typically, each marketing segment will be triggered by client activities such as:

Opt-ins
Click-throughs
Downloads \sPurchases
In certain campaigns, the trigger might be time-based, such as sending out emails on a regular basis for a set period of time.

There are several methods to employ email drip campaign ideas to achieve your marketing objectives. Let’s take a look at some outstanding campaigns that push conversion to new heights.

Let’s get started with some examples that you may use as inspiration for your own campaigns.

1. Campaigns for lead nurturing/reengagement
   As previously said, nurturing your prospects is critical—not just because you want their attention, but also to generate interest or confidence in your business or product.

A smart lead nurturing campaign will enable you to deliver messages that are designed to enhance interaction, such as free trials, lessons, or even an invitation to return to your site, as seen in the example below.

See what Casper, a mattress manufacturer, did in their abandoned cart email? They’ve included some social proof, urged you to return to your basket, and encouraged you to read additional reviews.

That’s two CTAs in one email, and it’s a terrific approach to combine nurturing and re-engagement in one lovely email.

Re-engagement emails adhere to a set of informal guidelines depending on client activities. These emails, in general, educate, create trust, and bring value.

Then there’s Grammarly’s re-engagement email series. The first is a cheerful, personal reminder to utilize your Grammarly service, which is originally free.

This email also expresses mild worry that the recipient is safe from embarrassing writing errors—a great touch to build confidence.

Here’s another email from Grammarly that encourages re-engagement using light comedy and a tactic known as “gamification.” The simple, vivid colors and game-like artwork make you want to press the “Go!” button.

Finally, prospective tire-kickers may expect to get emails like this one to motivate them to act.

This email is simple, easy-to-read, and has a conspicuous discount offer that is sure to entice hesitant shoppers to click “Upgrade.”

2. Welcome email campaign
   It’s no surprise that welcome emails generate three times as many transactions as normal advertising emails.

The beautiful thing about welcome emails is that you can personalize them to reflect the action made by your prospect, as seen below by Urban Outfitters.

Drip programs of this kind may also significantly boost your marketing results. The open rate was 88.3% when welcome emails were delivered in a “drip” fashion — soon after the consumer performed the activity — rather than batch-recurrently.

The batch-recurring emails, which were delivered later rather than in real time, only had a 52.6% open rate. Those figures demonstrate how effective an initial greeting to your brand is for consumer engagement.

3. Drip campaigns for shopping cart recovery
   This email series, often known as “abandoned cart” ads, is designed to entice your consumers to return and buy anything they’ve left in their virtual cart.

Normally, these emails provide reminders, but sometimes an extra incentive is required to entice prospects to return and finish their transaction.

The consumer, of course, leaving an item in their basket is the trigger. In the following example, Neil Patel advises the following steps to promote the quick recovery — and purchase — of abandoned items.

Let’s look at some samples to see what it looks like. Shopify provides this example on their website, which would be ideal for Email 1 in Patel’s series.

Let’s look at some samples to see what it looks like. Shopify provides this example on their website, which would be ideal for Email 1 in Patel’s series.

Customers are urged to act quickly in this following Shopify-based example, as the products are on the verge of being sold out. This is exactly what Patel intends to do in his second email.

Wrap Up
You now have three good, conversion-focused email drip campaign ideas to consider for your next drip series.

Using these examples, you can create an email marketing campaign that will pique your prospects’ attention, expand your email list, and position them for future sales.

Re-engagement, welcome emails, and shopping cart recovery Emails are some of the most typical drip series and can help you acquire confidence in sending dynamic, targeted emails that convert.